Retail minister, Lichfield MP and council leader welcome ASOS warehouse opening and creation of 2,000 new jobs

Retail minister, Lichfield MP and council leader welcome ASOS warehouse opening and creation of 2,000 new jobs

Retail minister, Lichfield MP and council leader welcome ASOS warehouse opening and creation of 2,000 new jobs.

£90m state-of-the-art fulfilment centre in Fradley Park will serve customers in the UK and in over 150 countries around the world.

5 November 2021: ASOS, one of the world’s leading online fashion retailers, has today formally opened its brand-new state-of-the-art fulfilment centre in Lichfield, Staffordshire, with Michael Fabricant, Conservative MP for Lichfield and Cllr Doug Pullen, Conservative Leader of Lichfield District Council.

The facility at Fradley Park, which will employ 2,000 people over the next three years, is being managed by GXO, and has already recruited more than 700 people.

ASOS will invest a total of £90m in the new 437k sq. ft. fulfilment centre and will use it to serve customers in the UK and over 150 countries around the world. ASOS expects to ship over 30 million units in the site’s first year, and up to 4.5m units per week once the site is fully operational and automation is complete. The site will enable ASOS to meet increasing customer demand and support its ambitions of reaching £7bn of annual revenue within the next three to four years.

Mat Dunn, Chief Operating Officer at ASOS, said: “We are thrilled to be celebrating the opening of our brand-new warehouse in Lichfield, which will support our ambitious international growth plans and bring a significant number of jobs to the area. Our choice of Lichfield reflects the skills and talent it has to offer and we’re looking forward to becoming part of the local community in the years ahead.”

Paul Scully, Business Minister, said:

“As we build back better from the pandemic, we want to level up our country with new jobs, and big

investments from businesses like ASOS will play a major part in that. It’s brilliant that ASOS – a British success story - is investing in Staffordshire with the creation of a new fulfilment centre and 2,000 jobs to boot, providing a welcome boost for the local economy and people in and around Lichfield.”

Michael Fabricant, MP for Lichfield, said:

“Lichfield District is ideal as a location for ASOS’ new global warehouse as it sits in the middle of the country and is well connected to our road system. But Lichfield is much more than that. It has a highly educated, well-motivated and skilled workforce so the District has attracted many hi-tech industries. In addition, it is a great place to live with lively night life combined with a historic centre. I welcome ASOS to Fradley and wish them the very best for the future.”

Councillor Doug Pullen, Leader of Lichfield District Council, added:

“It’s wonderful to be able to welcome ASOS to Lichfield District – we’re delighted ASOS selected this location to support the next stage of its global growth. As well as creating local employment and supply chain opportunities, I know ASOS are keen to play an active role in our community and I look forward to working with them in the years ahead. We are ideally located for this type of facility with a skilled local workforce, excellent infrastructure and a high quality of life.”

The Fradley Park warehouse joins a growing number of global fulfilment centres for ASOS. ASOS currently operates three other fulfilment centres, in Barnsley, Berlin and Atlanta.

Notes to editors

Job vacancy enquiries and applications can be sent to

Opening ceremony attendees:

  • Michael Fabricant – Conservative MP for Lichfield
  • Cllr Doug Pullen – Conservative Leader of Lichfield District Council
  • Simon Fletcher – Chief Executive of Lichfield District Council
  • John Henderson – Chief Executive of Staffordshire County Council
  • Sara Williams – Chief Executive of Staffordshire Chamber of Commerce
  • Anne Boyd – CEO, Stoke-on-Trent and Staffordshire Local Enterprise Partnership
  • Alun Rogers – Chair, Stoke-on-Trent and Staffordshire Local Enterprise Partnership
  • Mat Dunn – COO, ASOS

About the site:

ASOS has signed a 15-year lease on the high-spec site, a joint venture between AEW and Allianz Real Estate, which benefits from 15m eaves height, a 100-metre yard and a BREEAM rating of ‘Very Good’.

About ASOS

ASOS is an online destination for fashion-loving 20-somethings around the world, with a purpose to give its customers the confidence to be whoever they want to be. Through its market-leading app and mobile/desktop web experience, available in ten languages and in over 200 markets, ASOS customers can shop a curated edit of over 85,000 products, sourced from a constantly evolving mix of more than 850 of the best global and local third-party brands and its range of fashion-led in-house labels – ASOS Design, ASOS Edition, ASOS 4505, ASOS Luxe, As You, Collusion, Reclaimed Vintage, Topshop, Topman, Miss Selfridge and HIIT. ASOS aims to give all of its customers a truly frictionless experience, with an ever-greater number of different payment methods and hundreds of local deliveries and returns options, including Next-Day Delivery and Same-Day Delivery, dispatched from state-of-the-art fulfilment centres in the UK, US and Germany.

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