ASOS – We focus on fashion as a force for good, inspiring young people to express their best selves and achieve amazing things. We believe fashion thrives on individuality and should be fun for everyone.

WE ARE AUTHENTIC, BRAVE AND CREATIVE TO OUR CORE

We focus on fashion as a force for good, inspiring young people to express their best selves and achieve amazing things. We believe fashion thrives on individuality and should be fun for everyone.

Our mission is to become the world’s number-one online shopping destination for fashion-loving 20-somethings.

ASOS is a unique, multi-platform experience that truly resonates with the people who use it, because it’s built by them. It’s a place to develop your own style and be inspired… and, of course, to shop.

889.2m Retail sales in H1 2017, an increase of 38% on 2016. 804.5m Visits to our platforms in H1 2017. 14.1m Active customers in H1 2017. 21.3m Followers across our social media platforms, engaging with us every day.

Creating 1,500 New UK Jobs

We have unveiled plans to hire an additional 1,500 people over the next three years to work at our London headquarters in Camden.

Our people are what make ASOS special. We are creating a workspace that fosters creativity, where they can enjoy what they do.

Nick Beighton
CEO, ASOS

The latest from the boardroom

Strong H1 sales momentum has continued through the third period supported by our ongoing investment in our customer proposition and in price.

This good performance has been underpinned by advances across all areas of our business including retail, technology, warehousing, delivery solutions and customer care. We have made a smooth transition to our new Eurohub 2 facility in Germany and anticipate confirming a new US logistics hub soon.

We remain on track and confident of meeting market expectations and will release our results for the year to 31 August 2017 on 17 October 2017.

Nick BeightonCEO, 13 July 2017

The year in review

Our commitment to the core ASOS offering continues: the most appropriate range of products at the most competitive prices for the global, fashion-conscious, 20-something customer.

We have strengthened this core approach and reached new heights in the process by improving the customer experience, investing in our pricing and proposition, and landing more technology.

+26% Total revenue growth. 13.4m Active customers.

Fashion with integrity

We believe in corporate responsibility that extends far beyond mere words on a page. ‘Fashion With Integrity’ means a transparent, responsible and proactive approach to managing the fashion industry’s impact on people, animals and the environment.