ASOS – We focus on fashion as a force for good, inspiring young people to express their best selves and achieve amazing things. We believe fashion thrives on individuality and should be fun for everyone.

WE ARE AUTHENTIC, BRAVE AND CREATIVE TO OUR CORE

We focus on fashion as a force for good, inspiring young people to express their best selves and achieve amazing things. We believe fashion thrives on individuality and should be fun for everyone.

Our mission is to become the world’s number-one online shopping destination for fashion-loving 20-somethings.

ASOS is a unique, multi-platform experience that truly resonates with the people who use it, because it’s built by them. It’s a place to develop your own style and be inspired… and, of course, to shop.

889.2m Retail sales in H1 2017, an increase of 38% on 2016. 804.5m Visits to our platforms in H1 2017. 14.1m Active customers in H1 2017. 21.3m Followers across our social media platforms, engaging with us every day.

Creating 1,500 New UK Jobs

We have unveiled plans to hire an additional 1,500 people over the next three years to work at our London headquarters in Camden.

Our people are what make ASOS special. We are creating a workspace that fosters creativity, where they can enjoy what they do.

Nick Beighton
CEO, ASOS

The latest from the boardroom

These are a strong set of results, showing great progress across the business. International growth of 54% has been excellent and with the Rest of the World segment a stand out performer.

Customer acquisition, up 29%, takes our active customers to over 14m. We passed the 5m active customer mark in the UK, where we have shown solid sales growth of 18% in a more promotional market. We’ve accelerated our significant infrastructure and technology projects which remain on track, and Eurohub 2 went live in March.

Given the current momentum we are seeing, ASOS is making good progress towards its ultimate goal of becoming the world’s no. 1 destination for fashion-loving 20-somethings.

Nick BeightonCEO, 4 April 2017

The year in review

Our commitment to the core ASOS offering continues: the most appropriate range of products at the most competitive prices for the global, fashion-conscious, 20-something customer.

We have strengthened this core approach and reached new heights in the process by improving the customer experience, investing in our pricing and proposition, and landing more technology.

+26% Total revenue growth. 13.4m Active customers.

Fashion with integrity

We believe in corporate responsibility that extends far beyond mere words on a page. ‘Fashion With Integrity’ means a transparent, responsible and proactive approach to managing the fashion industry’s impact on people, animals and the environment.