We focus on fashion as a force for good, inspiring young people to express their best selves and achieve amazing things. We believe fashion thrives on individuality and should be fun for everyone.
Discover the ASOS story
ASOS is a unique, multi-platform experience that truly resonates with the people who use it, because it’s built by them. It’s a place to develop your own style and be inspired… and, of course, to shop.
We have unveiled plans to hire an additional 1,500 people over the next three years to work at our London headquarters in Camden.
Our people are what make ASOS special. We are creating a workspace that fosters creativity, where they can enjoy what they do.
Holding(s) in Company
Total Voting Rights
Asos Magazine spring issue
Ss17 Asos made in Kenya
Lot, stock & barrel
Following record sales over Cyber weekend and the Christmas trading period, I’m pleased to report a strong start to the year. A 50% plus increase in international sales is a standout performance. UK sales growth at 18% was a strong performance in a more promotional market. With sales for the year now expected to be up by c.25 to 30%, we’re accelerating our infrastructure investment to handle that growth. ASOS remains well set to meet its longer-term ambitions as a result of the hard work and commitment of the team.
Nick BeightonCEO, 12 January 2017
Our commitment to the core ASOS offering continues: the most appropriate range of products at the most competitive prices for the global, fashion-conscious, 20-something customer.
We have strengthened this core approach and reached new heights in the process by improving the customer experience, investing in our pricing and proposition, and landing more technology.
2016 in Review
We believe in corporate responsibility that extends far beyond mere words on a page. ‘Fashion With Integrity’ means a transparent, responsible and proactive approach to managing the fashion industry’s impact on people, animals and the environment.
Designed with imagination for a fashion-savvy customer. Produced with the respect for the world we all share.
Modern slavery statement