ASOS – We focus on fashion as a force for good, inspiring young people to express their best selves and achieve amazing things. We believe fashion thrives on individuality and should be fun for everyone.

WE ARE AUTHENTIC, BRAVE AND CREATIVE TO OUR CORE

We focus on fashion as a force for good, inspiring young people to express their best selves and achieve amazing things. We believe fashion thrives on individuality and should be fun for everyone.

Our mission is to become the world’s number-one online shopping destination for fashion-loving 20-somethings.

ASOS is a unique, multi-platform experience that truly resonates with the people who use it, because it’s built by them. It’s a place to develop your own style and be inspired… and, of course, to shop.

1,403.7m Retail sales in 2016, an increase of 26% on 2015. 1.3bn Visits to our platforms in 2016. 231 Countries and territories shipped to across the world. 19.3m Followers across our social media platforms, engaging with us every day.

Creating 1,500 New UK Jobs

We have unveiled plans to hire an additional 1,500 people over the next three years to work at our London headquarters in Camden.

Our people are what make ASOS special. We are creating a workspace that fosters creativity, where they can enjoy what they do.

Nick Beighton
CEO, ASOS

The latest from the boardroom

Following record sales over Cyber weekend and the Christmas trading period, I’m pleased to report a strong start to the year. A 50% plus increase in international sales is a standout performance. UK sales growth at 18% was a strong performance in a more promotional market.

With sales for the year now expected to be up by c.25 to 30%, we’re accelerating our infrastructure investment to handle that growth. ASOS remains well set to meet its longer-term ambitions as a result of the hard work and commitment of the team.

Nick BeightonCEO, 12 January 2017

The year in review

Our commitment to the core ASOS offering continues: the most appropriate range of products at the most competitive prices for the global, fashion-conscious, 20-something customer.

We have strengthened this core approach and reached new heights in the process by improving the customer experience, investing in our pricing and proposition, and landing more technology.

+26% Total revenue growth. 13.4m Active customers.

Fashion with integrity

We believe in corporate responsibility that extends far beyond mere words on a page. ‘Fashion With Integrity’ means a transparent, responsible and proactive approach to managing the fashion industry’s impact on people, animals and the environment.