We focus on fashion as a force for good, inspiring young people to express their best selves and achieve amazing things. We believe fashion thrives on individuality and should be fun for everyone.
Discover the ASOS story
ASOS is a unique, multi-platform experience that truly resonates with the people who use it, because it’s built by them. It’s a place to develop your own style and be inspired… and, of course, to shop.
We have unveiled plans to hire an additional 1,500 people over the next three years to work at our London headquarters in Camden.
Our people are what make ASOS special. We are creating a workspace that fosters creativity, where they can enjoy what they do.
Total Voting Rights
Holding(s) in Company
Interim Results for the six months ended 28...
Asos Magazine spring issue
Ss17 Asos made in Kenya
These are a strong set of results, showing great progress across the business. International growth of 54% has been excellent and with the Rest of the World segment a stand out performer.
Customer acquisition, up 29%, takes our active customers to over 14m. We passed the 5m active customer mark in the UK, where we have shown solid sales growth of 18% in a more promotional market. We’ve accelerated our significant infrastructure and technology projects which remain on track, and Eurohub 2 went live in March.
Given the current momentum we are seeing, ASOS is making good progress towards its ultimate goal of becoming the world’s no. 1 destination for fashion-loving 20-somethings.
Nick BeightonCEO, 4 April 2017
Our commitment to the core ASOS offering continues: the most appropriate range of products at the most competitive prices for the global, fashion-conscious, 20-something customer.
We have strengthened this core approach and reached new heights in the process by improving the customer experience, investing in our pricing and proposition, and landing more technology.
2016 in Review
We believe in corporate responsibility that extends far beyond mere words on a page. ‘Fashion With Integrity’ means a transparent, responsible and proactive approach to managing the fashion industry’s impact on people, animals and the environment.
Designed with imagination for a fashion-savvy customer. Produced with the respect for the world we all share.
Modern slavery statement