We are authentic, brave, creative and disciplined to our core. We focus on fashion as a force for good, inspiring young people to express their best selves and achieve amazing things. We believe fashion thrives on individuality and should be fun for everyone.

Our mission is to become the world’s number-one destination for fashion-loving 20-somethings. asos is a unique, multi-platform experience that truly resonates with the people who use it, because it’s built by them. It’s a place to develop your own style and be inspired… and, of course, to shop.

Fashion with Integrity

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Launched in 2010, Fashion with Integrity drives us to be a company that cares for people, while working to reduce our impact on the planet.

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22/11/2023
2023 Annual Report
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01/11/2023
Final results for the period to 3 September 2023
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