We are authentic, brave, creative and disciplined to our core. We focus on fashion as a force for good, inspiring young people to express their best selves and achieve amazing things. We believe fashion thrives on individuality and should be fun for everyone.

Our mission is to become the world’s number-one destination for fashion-loving 20-somethings. asos is a unique, multi-platform experience that truly resonates with the people who use it, because it’s built by them. It’s a place to develop your own style and be inspired… and, of course, to shop.

Fashion with Integrity


Over a decade ago, we launched Fashion with Integrity. Since then, it has guided our approach to business and our drive to be a responsible company that delivers positive benefits for people and minimises its impact on the planet.

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2022 Annual Report
Updated sales appendices for the year to 31 August 2022

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