Board of directors

Non-executive Director in November 2021 and Chair in August 2022

Chair of Miinto and a board member of Bambuser AB 

Experience

Jørgen has strong experience of leading digital-first businesses. He is chair of Miinto, the Danish-based online fashion marketplace, a role he has held since 2021 and he is also on the board of Bambuser AB, the Swedish-based global live video shopping technology company. Jørgen is the former President and CEO of Modern Times Group (MTG), the Swedishbased digital entertainments business, where he worked from 1994 to 2020. He also sat on the board of Zalando as a non-executive director from 2016 to 2021. His other previous roles include Kongregate, non-executive director; DreamHack, chair; Turtle Entertainment, chair; NOVA Broadcasting Group, chair; Reach for Change, board member; FTV Prima, non-executive director and co chair; CTC Media Inc, non-executive director and co chair.

June 2022

Experience

As CEO, José is responsible for driving the ASOS multi-year plan to scale and grow the business across all territories, supported by the Board and senior leadership team. He leads over 4,000 ASOSers.

José joined the company in 2021 as Chief Commercial Officer, where he was responsible for leading and driving ASOS' product and trading strategy globally.

Prior to joining ASOS, José was chief executive officer at Portuguese fashion company, Salsa Jeans for almost two years (2019-2021). Before that, he led on commercial strategy for high-profile brands including Esprit (2012-2018), Carrefour Spain (2007-2012) and Inditex (2004-2007) during his 23-year career.

José has extensive multichannel experience, having worked across both online and physical retail, with expertise in trading, merchandising, price, and promotion. He started his career at McKinsey & Company where he worked for seven years (1997-2004).

January 2022

Chair of Bank of Ireland Group plc and CarTrawler and Honorary Treasurer of the Irish Rugby Football Union 

Experience

In a 30-year career in business, Patrick has held a range of senior roles, having started his career at KPMG and McKinsey & Company. From 2006 to 2014 he was Chief Executive of Paddy Power plc and before that worked for Greencore Group plc, including as Chief Financial Officer. He is currently Chairman of Bank of Ireland, Chairman of CarTrawler, the B2B travel technology company, and Honorary Treasurer of the Irish Rugby Football Union. He was previously a non-executive director of Elan Corporation plc, where he chaired the Leadership, Development and Compensation Committee, and a non-executive director of Paddy Power plc, where he chaired the Audit Committee.

November 2019

Non-executive director of Roku, a US listed entity, Nationwide Building Society, BBC Commercial Holdings and The Football Association Premier League Limited

Experience

Mai was chief strategy and commercial officer at Sky plc until October 2018, responsible for leading strategy and Sky’s commercial partnerships across the Sky Group. During her time at Sky, she was a key player in the growth and diversification of the business and has extensive international and digital experience. Prior to joining Sky in 1999, Mai spent eight years working as an economic advisor to blue-chip companies in a number of different industries, both in the UK and the US.

October 2019

Non-executive director of National Express Group plc, Sabre Insurance Group plc and PageGroup plc

Experience

Karen is a former FTSE 100 HR director with an extensive track record in the technology industry. Between 1998 and 2013, Karen was with The Sage Group plc, where she built the HR function and was a member of the executive committee from 2004. Between 2014 and 2016, Karen was chief people officer at Wandisco, Inc., based in the US. She was most recently with Micro Focus International, the FTSE 100 software company, as chief human resources officer, having initially joined the business as a non-executive director and chair of the remuneration committee in 2016.

Karen brings over 20 years of executive leadership experience across start-up and listed blue-chip organisations, as well as international HR and business transformation experience across a variety of industries, particularly in Europe and the US.

Co-founded ASOS.com Ltd in 2000, and served as its Chief Executive Officer until September 2015, when he became a Non-executive Director

Non-executive director of AFCW plc

Experience

Nick’s career began in 1987 at the advertising agency Young & Rubicam. In 1991, he moved to Carat, the UK’s largest media planning and buying agency. In 1995, he co-founded Entertainment Marketing Ltd, a marketing services business. He is Chair of the ASOS Foundation, a registered charity funded by ASOS which works to improve the lives of young people in the UK and overseas through long-term partnerships with established local charities. Nick was awarded an OBE in 2011 for his achievements in the world of fashion retailing.

April 2020

Non-executive director of Signet Jewelers Limited, Vince Holding Group and Dufry AG

Experience

Eugenia has both US and International public company board experience in the global retail sector including e-commerce, travel retail, stores, and connected consumers. Her current boards include Dufry AG, Signet Jewelers, and Vince Holding Corp. She also served on the board of Bunzl plc, a FTSE 100 company, for 9 years.

Her deep retail career included merchant and operator roles at Bloomingdales, Galeries Lafayette and Saks Fifth Avenue. Prior to her transition to full time board service she was President, Burberry Americas for over a decade.

June 2019

Anna is General Counsel & Company Secretary, leading ASOS’ Governance function. Her remit includes Legal, Company Secretarial, Data Protection, Business Assurance and Corporate Responsibility, including ASOS Foundation. As Company Secretary, Anna supports the ASOS Plc Board and Committees. She is also Executive Sponsor for ASOS’ ‘Fashion with Integrity’ programme, which includes supporting the ESG Committee and chairing both the Governance Working Group and FWI Steering Committee.

Anna joined ASOS in February 2014. Formerly IP Manager at Virgin Group, she has spent much of her career in London and Geneva.

She trained and qualified as a UK solicitor at Taylor Wessing LLP, practicing in TW’s market-leading Intellectual Property & Media Team for 5 years.