Board of directors

Non-executive Director in November 2021 and Chair in August 2022

CEO of Viaplay Group 

Experience

Jørgen has strong experience of leading digital-first businesses. He is currently CEO of Viaplay Group, Swedish-based entertainment streaming service.

Jørgen is the former President and CEO of Modern Times Group (MTG), the Swedish based digital entertainments business, where he worked from 1994 to 2020. He also sat on the board of Zalando as a non-executive director from 2016 to 2021. His other previous roles include Kongregate, non-executive director; DreamHack, chair; Turtle Entertainment, chair; NOVA Broadcasting Group, chair; Reach for Change, board member; FTV Prima, non-executive director and co chair; CTC Media Inc, non-executive director and co chair; and, most recently, chair of Miinto, the Danish-based online fashion marketplace.

June 2022

Experience

As CEO, José is responsible for driving the ASOS multi-year plan to scale and grow the business across all territories, supported by the Board and senior leadership team. He leads over 4,000 ASOSers.

José joined the company in 2021 as Chief Commercial Officer, where he was responsible for leading and driving ASOS product and trading strategy globally.

Prior to joining ASOS, José was chief executive officer at Portuguese fashion company, Salsa Jeans for almost two years (2019-2021). Before that, he led on commercial strategy for high-profile brands including Esprit (2012-2018), Carrefour Spain (2007-2012) and Inditex (2004-2007) during his 23-year career.

José has extensive multichannel experience, having worked across both online and physical retail, with expertise in trading, merchandising, price, and promotion. He started his career at McKinsey & Company where he worked for seven years (1997-2004).

November 2019

Non-executive director of Roku, a US listed entity, BBC Commercial Holdings and The Football Association Premier League Limited

Experience

Mai was chief strategy and commercial officer at Sky plc until October 2018, responsible for leading strategy and Sky’s commercial partnerships across the Sky Group. During her time at Sky, she was a key player in the growth and diversification of the business and has extensive international and digital experience. Prior to joining Sky in 1999, Mai spent eight years working as an economic advisor to blue-chip companies in a number of different industries, both in the UK and the US.

September 2023

CEO of Camelot Capital Partners LLC, Executive Chairman of Tapi Carpets & Floors Limited and Synnovia Limited and Board Member of Re:Build Manufacturing LLC

Experience

William is the founder and CEO of Camelot Capital Partners LLC, a California-based investment management company and has a wealth of retail and commercial experience. William is also the Executive Chairman of Tapi Carpets & Floors, Executive Chairman of Synnovia, a UK manufacturing conglomerate and is also a founding investor and board member of Re:Build Manufacturing. Previously William was the Executive Chairman of Life is Beautiful, a music and entertainment festival in the USA and was an advisor to Tony Hsieh, the founder of Zappos.

February 2023

Venture partner at Madrona

Experience

Wei has a wealth of e-commerce and operating experience, having worked in various roles at Amazon over 16 years, latterly as Technical Advisor to the CEO and Vice President Grocery, Tech, Product and Supply Chain. Most recently Wei was Chief Operating Officer of Hopin, the online events platform, until July 2022. Wei brings a depth of relevant industry knowledge across international commerce, business transformation, and data-driven decision-making. 

February 2023

Advisor to the Marketing Standards Board of the General Assembly

Experience

Marie has more than 20 years of experience in marketing and digital transformation, working in technology and fashion. Marie has served as Google’s Global Vice President of Ads Marketing since 2019, where she is responsible for all marketing activities for Google’s Ads business. Prior to joining Google Marie was Chief Marketing Officer of Calvin Klein Inc and Chief Digital Officer of its parent company, PVH Corp. Marie also spent 17 years of her career at L’Oréal, latterly as Group Chief Marketing Officer USA, where she successfully transformed the company’s marketing functions.

April 2023

Senior Finance Director at Google EMEA, Chair of Google Payments Limited and Audit Chair of Vandemoortele. 

Experience

Natasja has more than 25 years of experience in international Commercial & Financial Management, E-Commerce, Tech, Consumer Electronics, Telco and Retail in B2C and B2B environments through her roles in Deloitte Australia, Sony Ericsson, Apple and as CFO Amazon Fashion Europe.

April 2023

CEO and Executive Director of Bimba y Lola and Independent Non-Executive Director at Ecoalf.

Experience

Jose Manuel has more than 30 years of experience in the retail and fashion industry, initially as a strategy consultant at McKinsey before moving into leadership roles at international fashion businesses. At Inditex, he was Director of Distribution and Operations, responsible for the global product distribution model of the group. He later served for six years as CEO and Executive Director of Hong Kong listed Esprit.

Co-founded ASOS.com Ltd in 2000, and served as its Chief Executive Officer until September 2015, when he became a Non-executive Director

Non-executive director of AFCW plc

Experience

Nick’s career began in 1987 at the advertising agency Young & Rubicam. In 1991, he moved to Carat, the UK’s largest media planning and buying agency. In 1995, he co-founded Entertainment Marketing Ltd, a marketing services business. He is Chair of the ASOS Foundation, a registered charity funded by ASOS which works to improve the lives of young people in the UK and overseas through long-term partnerships with established local charities. Nick was awarded an OBE in 2011 for his achievements in the world of fashion retailing.

June 2023

Executive Director of Japan Tobacco International and Non-executive Director at Prada Group. 

Experience

Anna Maria is a sustainability and CSR expert with more than twenty years of experience working with leaders in global apparel, including Nike Inc. and VF Corporation. She has specialised in creating innovative strategies to address some of the most pressing environmental and social challenges faced by the industry today, as well as providing end-to-end oversight through implementation and roll-out.

March 2023

Emma is General Counsel & Company Secretary, leading ASOS’ Legal, Company Secretarial, Compliance and Data Protection teams. As Company Secretary, Emma supports the ASOS Plc Board and Committees.

Emma joined ASOS in 2021 as Group Legal Director. Previously she was the Associate General Counsel at the Fung Group and Global Brands Group Plc, and prior to that a senior lawyer at Tesco Plc. Emma spent five years at Slaughter and May, where she qualified as a UK solicitor in the Corporate team.