ASOS offers our fashion-loving 20-something customers a curated edit of 17 own brands and nearly 900 partner brands.

We have built an integrated platform combining exclusive own brand products from our 17 ASOS brands, partner brands and a tailored customer proposition which is focused on delivering a strong fashion experience to our customer base.

A key strategic focus is on leveraging our strong platform and capabilities and doubling down on our compelling offer of own brands and curated partner brands in order to truly localise the customer offer.

Our Flexible Fulfilment Programme includes ASOS Fulfils, enabling any ASOS fulfilment centre to service customers around the globe and Partner Fulfils, allowing fulfilment direct to the consumer from our partner brands. Partner Fulfils was launched in 2022 and allows customers to access a wider and deeper range of product while retaining our unique and curated edit, currently comprising 24 brands across the UK and Europe.