We bring our fashion-loving 20-something customers the latest trends and best and most relevant product from our own brands and hundreds of partner brands.
Founded in 2000, ASOS has 20m active customers in over 200 markets. We bring fashion lovers around the world the best and most relevant fashion through our unique own brands, styled with the most exciting products from local and global partner brands.
With our expert in-house design team and agile and flexible commercial model, including ASOS Fulfilment Services, Partner Fulfils, and Test & React, we make the latest trends accessible to all and give customers the confidence to be whoever they want to be.
ASOS Brands and labels:
- ASOS DESIGN
- ASOS EDITION
- ASOS LUXE
- ASOS 4505
- COLLUSION
- Miss Selfridge
- Reclaimed Vintage
- Topman
- Topshop
- Weekend Collective
Test & React
Our Test & React model delivers the latest trends to customers from design to site in three weeks, placing orders in small batches and reordering at speed using data-led forecasting.
FY24 numbers
- >10% of own-brand sales, scaling to 20% in FY25 and 30% in the mid-term
- Aiming to turn on c.3.5 weeks cover
- Top 10% of styles have av. 5x repeats
Partner Fulfils
Our Partner Fulfils programme allows fulfilment direct to customers from our partner brands. Partner Fulfils was launched in 2022 and enables customers to access an even wider and deeper range of product while retaining our unique and curated edit.
FY24 numbers
- 5% of third-party GMV
- c.100 brands
- Live in the UK +8 markets in Europe (DE, FR, SE, DK, PL, IT, ES, NL)
