Why invest in ASOS?

Founded in 2000, ASOS is a leading global destination for fashion loving 20-somethings, with more than 21m active customers in over 200 markets worldwide.

We are fashion creators and curators with c.40% of retail sales derived from our 13 fashion-led own-brand labels, including ASOS Design, Collusion, Topshop and Topman, which are designed to cater to all our customers’ styles and price points. ASOS customers can also shop a curated edit of nearly 900 of the best and most relevant global and local brand partners, which account for c.60% of our retail sales.

Through our app and web experience, available in nine languages, we offer a wide range of payment methods and delivery and return options, including Next-Day Delivery and Same-Day Delivery, dispatched from state-of-the-art fulfilment centres in the UK, US, and Germany.

An overview of our Right to Win, leveraging our unique capabilities to drive sustainable profitability. It has four areas: Best product; Destination for style; Compelling & distinct brand; and Competitive convenience. In FY24, we are going Back to Fashion with three key priorities: Most relevant product; Stronger customer relationships; and Reduced cost to serve.


Our journey to sustainably profitable growth

We've made solid progress in H1, reiterating FY24 and medium-term guidance.