ATLANTA, 1^st April 2022: ASOS, a UK-based online destination for fashion-loving 20-somethings, has today welcomed the UK Minister for Exports, Mike Freer MP, at its Atlanta fulfilment centre. The facility plays a fundamental role in delivering for the company’s North American customers and in supporting continued growth and future ambitions.

During his visit, the Minister was updated on ASOS’ $100 million investment in automation at the facility, which is currently underway. Due to complete in 2023, the upgrades will increase efficiency to help the business meet the needs of its growing customer base across the United States, Canada and Mexico. Automation will increase capacity at the Union City facility by approximately 50%, enabling 3.1 million items to be shipped to customers each week.

ASOS opened the combined fulfilment and returns centre in Atlanta in 2018. More than 1,800 people are employed at the site, with the automation creating additional high-paying engineer and software development jobs once complete.

Mike Freer MP, UK Minister for Exports said: “The US is our closest trading ally. Our transatlantic economies enjoy a £200 billion trading relationship, and we work closely at every level, including with the state of Georgia where we have strong economic ties.

“It’s fantastic to see UK businesses like ASOS successfully setting up and growing their operations in the US. This $100m investment in their Atlanta fulfilment centre is a sign of how significant the relationship between the UK and Georgia is and I’m confident this will help them reach even more customers across North America.”

Nick McCouaig, Director of US Logistics at ASOS added: “We were thrilled to welcome the Minister today, showcasing the role Atlanta and its local workforce has played in our progress to becoming a truly global retailer.  Our Atlanta fulfilment centre remains central to our ambitious growth plans and we’re excited to meet this next phase of our growth and further improve the ASOS experience for our North American customers.”

ASOS revealed new growth plans in October which included an ambition of doubling its size in the US and EU.

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Notes to editors

About ASOS

ASOS is an online destination for fashion-loving 20-somethings around the world. ASOS is committed to providing a customer experience and product range that gives its customers the confidence to be whoever they want to be. Through ASOS’ mobile app and web experience, customers can shop a curated edit of approximately 90,000 products, sourced from nearly 900 global and local partner brands, alongside a mix of fashion-led in-house labels (or “Own Brands”) including Topshop, Topman, Miss Selfridge, HIIT, ASOS DESIGN, ASOS EDITION, ASOS 4505, Collusion and Reclaimed Vintage. ASOS has built an integrated platform combining Own Brand products, partner brands, and a tailored customer proposition which is focused on delivering a strong fashion experience to its customer base.