ASOS Marketplace and COLLUSION launch first-ever product collaboration
LONDON, 1st March 2022: ASOS Marketplace, ASOS’ online platform for vintage sellers and independent boutiques, has launched its first-ever brand collaboration with an ASOS in-house label – COLLUSION, the second most searched-for brand on ASOS.com*.
Three independent ASOS Marketplace boutiques – Dream But Do Not Sleep, The Marcon Court Project, and Groovy Gal – have reworked COLLUSION samples donated by ASOS into a capsule collection of one-off pieces. The collection, comprising of 60 products, offers a way of turning samples which cannot be sold to ASOS customers into exciting and individual pieces that reflect the unique style of each boutique.
Available for customers to shop via an ASOS Marketplace edit here, each boutique will receive 100 per cent of profits from sales.
Each boutique is receiving support from COLLUSION experts on marketing strategies to help promote the range, including partnering with influencers and content creators to showcase them to a global market.
Launched in 2010, ASOS Marketplace hosts over 1,300 international small brands, offering them an online space to sell vintage and independent fashion as well as access to ASOS’ extensive global customer base of fashion-loving 20-somethings.
Jo Hunt, Head of ASOS Marketplace said: “Our much-loved ASOS Marketplace boutiques are the perfect partners to help reimagine these products into fresh, unique new pieces that will resonate with our customers. The focus of ASOS Marketplace has always been to champion and support talent across the fashion industry, and this new collection perfectly showcases the talent and creativity of the boutiques on our platform.”
Collette Olumide, Owner of Groovy Gal commented: “Working with bright and graphic pieces while incorporating my original print designs has been my focus for this collection. The COLLUSION collaboration gave me a chance to experiment and learn new skills, such as printing onto fabric. When I started Groovy Gal, I didn’t even know how to sew or design fabrics, so this project is a real milestone for us – I can’t wait to see what’s next.”
Notes to editors
*Based on onsite searches for 01 Sept ’20 to 31 Aug ’21 across all platforms.