ASOS, one of the world’s leading destinations for fashion-loving 20-somethings, today announces the July launch of ASOS DESIGN Luxe, a limited-edition collection from the in-house design team.

Bringing the drama, ASOS DESIGN Luxe has plenty to offer to create red-carpet glam on that big night out.

Silky-satin fabrics create no-filter needed shine, while bold animal and bright paisley prints guarantee to get you noticed. Create maximum impact with sheer detailing, slashed necklines and exaggerated draping, or take your going-out look next-level with slick tailoring and super-mini dresses.

The ASOS DESIGN Luxe collection ensures your outfit will always stay in Insta-glam territory. It’s time to start outfit prepping.

Prices start from £35.

For further information, please contact

Woman wearing yellow suit from ASOS Design Luxe Collection



ASOS is a global fashion destination for 20-somethings, selling all the freshest styles complemented by exclusive content, making the hub of a thriving fashion community and giving our audience the confidence to be whoever they want to be. ASOS sells over 85,000 branded and ASOS Brand products through localised app and mobile/desktop web experiences, delivering from fulfilment centres in the UK, US and Europe. ASOS curates a mix of our in-house designed labels, ASOS DESIGN, ASOS EDITION, ASOS WHITE, ASOS 4505 and Collusion with global and local brands sold through our own channels to deliver a locally relevant offer. Our ground-breaking propositions help bring our amazing products to almost every country in the world and we serve customers globally with increasingly tailored local experiences: relevant languages, payment methods and delivery and return options. You can currently shop ASOS in over 200 markets, in eight languages, using an ever greater number of different payment methods, with hundreds of local deliveries and returns options from pick up and drop off networks to Next-Day Delivery. We aim to give all our global customers a truly frictionless experience.

ASOS’s websites attracted 171.6m visits during February 2019 (February 2018 1 : 148.0m) and as at 28 February 2019 had 19.2m active customers (28 February 2018: 16.5m), of which 6.2m were located in the UK and 13.0m were located in international territories (28 February 2018: 5.5m in the UK and 11.0m internationally).

Back to News