ASOS celebrates the run-up to Black Friday with an experiential pop-up in Liverpool, London, Nottingham and Manchester

ASOS celebrates the run-up to Black Friday with an experiential pop-up in Liverpool, London, Nottingham and Manchester

Visitors can win exclusive prizes ranging from a £1,000 gift voucher to exclusive ASOS merchandise 

LONDON, 21st November 2022: ASOS, the destination for fashion-loving 20-somethings, today kickstarts its Black Friday promotions with an experiential mobile pop-up visiting Liverpool, London, Nottingham, and Manchester.

Visitors will be able to play the ASOS claw grabber arcade game to win exclusive prizes, ranging from one of four £1,000 ASOS gift cards to ASOS-branded merchandise, ASOS DESIGN clothing and selected face and body products. The event is free to the public, and everyone who takes part will receive an ASOS-branded tote bag, as well as a free coffee for those with the ASOS app installed.

The activation promotes ASOS’ Black Friday deals, which follow two weeks of Out-Of-Home advertising in Manchester and Camden Town highlighting ASOS’ unique product offer in the run up to the peak sales period.

ASOS customers wanting to try their luck should head to the following locations from 10am-6pm:

  • Liverpool – Monday 21 November at Paradise Place/Liverpool One
  • London – Tuesday 22 November at Boxpark Shoreditch
  • Nottingham – Wednesday 23 November at Trinity Square
  • Manchester – Thursday 24 November at Manchester Piccadilly Gardens

For live updates, follow ASOS on Instagram.


Notes to editors

About ASOS

ASOS is a destination for fashion-loving 20-somethings around the world, with a purpose to give its customers the confidence to be whoever they want to be. Through its market-leading app and mobile/desktop web experience, available in ten languages and in over 200 markets, ASOS customers can shop a curated edit of nearly 70,000 products, sourced from nearly 900 of the best global and local partner brands and its mix of fashion-led own-brand labels – ASOS DESIGN, ASOS EDITION, ASOS 4505, ASOS LUXE, As You, Collusion, Reclaimed Vintage, ASOS WEEKEND COLLECTIVE, Topshop, Topman, Miss Selfridge, HIIT, Dark Future, Crooked Tongues, Day Social and Actual. ASOS aims to give its 25.7 million customers a truly frictionless experience, with an ever-greater number of different payment methods and hundreds of local deliveries and return options, including Next-Day Delivery and Same-Day Delivery, dispatched from state-of-the-art fulfilment centres in the UK, US and Germany.

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