ASOS and Fnatic announce first drop of fashion-forward gaming apparel
- First-of-its-kind collaboration sees the global fashion destination stocking a range of co-branded Fnatic e-sports apparel
- The range includes pro jerseys, jackets, joggers, and training tees
- Range goes live on 18 July 2022 on ASOS.com
In a first-of-its-kind move for the fashion industry and as part of a continued partnership, global fashion retailer ASOS has worked with e-sports performance brand Fnatic to curate a unisex collection of e-sports gaming apparel.
Available from Monday 18 July with prices starting at £28, the inaugural drop comprises pieces across Fnatic's Pro Wear, Summer, Autumn, and core lines.
Branded training kits are ideal for marathon gaming sessions, while Fnatic's official team jersey, featuring the ASOS sponsor logo, channels winning team energy. Super-soft tees and joggers will keep gaming pros comfy as they rival their favourite players. Low-key logo hoodies and sweatshirts are the perfect layering pieces to level up any look.
Vanessa Spence, Commercial Design and Visual Director at ASOS, said: "We're incredibly excited about the latest iteration of our partnership with Fnatic. As e-sports continues to boom, we're seeing GenZ-ers increasingly express their style in both the physical and digital worlds. This is something we're excited to fuel through this partnership, bringing e-sports to life with a curation of apparel for both in and out of the gaming chair."
Sam Mathews, Fnatic founder, added: "Bridging the gap between fashion and gaming is something we've been exploring in depth over the last 12 months. This latest launch with ASOS shows the appetite from the fashion e-commerce sector to tap into our Fnatic gaming community, and we're confident this drop will be something both gamers and a wider audience can wear alongside their favourite traditional brands."
The Fnatic range is available at ASOS from 18 July. Prices range from £28 to £100.
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Fnatic is a global e-sports performance brand headquartered in London. It is laser-focused on levelling up gamers, thanks to its digital ecosystem and physical products. Founded in 2004 by Sam Mathews, Fnatic teams have since claimed more than 200 championships across 30 different games and are one of the most successful e-sports brands of all time. Beyond winning prestigious championships, Fnatic’s mission is to be the flagship brand for performance. Fnatic is the channel through which the most forward-thinking brands communicate with Gen-Z and Millennials. It delivers industry-leading content, experiences and activations through its offices and facilities in cities between London and Tokyo. For more information, visit Fnatic.com.
ASOS is a destination for fashion-loving 20-somethings around the world, with a purpose to give its customers the confidence to be whoever they want to be. Through its app and mobile/desktop web experience, available in ten languages and in over 200 markets, ASOS customers can shop a curated edit of over 100,000 products, sourced from nearly 900 global and local partner brands alongside a mix of fashion-led own-brand labels. ASOS serves its 26.7 million active customers from fulfilment centres in the UK, US and Germany, delivering ASOS packages to almost every country in the world.