London, 21 July 2025 – ASOS, the go-to destination for fashion-loving 20-somethings, has launched premium handbag brand Dragon Diffusion.

Available from today, a collection offering 9 different handwoven leather bags, including Santa Croce in small and large, Nantucket and Rosanna. Combining artisanal craftsmanship and timeless design, each piece is designed to transcend trends, making them a lasting addition to any wardrobe.

Founded in 1985 by Belgium designer Craig Wright, Dragon Diffusion is inspired by global weaving traditions, from the intricate techniques of the South Pacific to the delicate artistry of Japanese bamboo basketry. This rich heritage translates into stylish bags, each one meticulously woven from high-quality leather by skilled artisans.

Shazmeen Malik, Brands Director at ASOS said: “We’re so excited to welcome Dragon Diffusion to ASOS. The brand brings a fresh perspective to premium bag offering, blending heritage craftsmanship with contemporary style. These are the kind of statement pieces our customers love: effortlessly cool, beautifully made, and designed to elevate any look.”

Dragon Diffusion is now available to shop at ASOS.com.

About ASOS 

Founded in 2000, ASOS has 18m active customers in over 200 markets. We bring fashion lovers around the world the best and most relevant fashion through our unique own brands including ASOS DESIGN, ARRANGE, COLLUSION, Topshop, and Topman, styled with the most exciting products from local and global partner brands. With our expert in-house design team and agile and flexible commercial model, including ASOS Fulfilment Services, Partner Fulfils, and Test & React, we make the latest trends accessible to all and give customers the confidence to be whoever they want to be.