LONDON, 2^nd May 2025: ASOS, the go-to destination for fashion-loving 20-somethings, today announces the launch of luxury womenswear brand House of CB, bringing the label’s coveted styles to the ASOS site for the first time.

Known for its feminine, luxury and versatile pieces, the collection available to shop on ASOS features 60 styles, including glam maxi dresses, floral midi dresses, and the brand’s iconic corset silhouette.

Founded in 2010 by Conna Walker, the brand started out on eBay, before branching out to create its own collections. One of the first brands to see the power of social media, they soon began counting celebrities such as Kim Kardashian and Jennifer Lopez as fans, fuelled by their iconic bodycon midi dresses. Designed in-house at a London studio, today the brand boasts a number of stores worldwide including on London’s Oxford Street.

House of CB will be available to ASOS customers through ASOS Fulfilment Services (AFS) which leverages ASOS' market-leading global fulfilment capabilities combined with best-in-class creative services to serve ASOS.com and other retail channels. This allows brand partners like House of CB to better meet consumer demand and provides greater flexibility, ensuring a seamless match of supply to demand across various distribution channels, including House of CB's own online platform. 

Shazmeen Malik, Brands Director at ASOS said: “House of CB is a brand we’ve sought after for a long time, so we are ecstatic to see it join ASOS. This is only possible through AFS, which allows us to seamlessly integrate such a cult brand into our platform. We believe this partnership will not only enhance our premium brand offering but also provide our customers with even more diverse and high-quality fashion choices!”

Conna Walker, Founder and CEO of House of CB: “I am delighted to enter into this partnership with ASOS. They are at the front of an evolving cultural community that leads global fashion trends, and I couldn’t think of a more perfect partner for House of CB.”

House of CB is now available to shop at ASOS.com.

About ASOS

Founded in 2000, ASOS has 20m active customers in over 200 markets. We bring fashion lovers around the world the best and most relevant fashion through our unique own brands including ASOS DESIGN, ARRANGE, COLLUSION, Topshop, and Topman, styled with the most exciting products from local and global partner brands. With our expert in-house design team and agile and flexible commercial model, including ASOS Fulfilment Services, Partner Fulfils, and Test & React, we make the latest trends accessible to all and give customers the confidence to be whoever they want to be. 

About House of CB

Founded in 2010 by a then 17 year old Conna Walker, House of CB has become a household name. With their focus on fine details, incredible quality and nostalgic designs, they've put the fun back into dressing up, all whilst amassing millions of clients worldwide. House of CB's signature dresses have become a wardrobe staple and allowed the brand to open a plethora of stores and retail locations worldwide. Designed in London, England. It's always House of CB.