LONDON, 17 December 2024: Today, ASOS, the go-to destination for fashion-loving 20-somethings, is excited to announce the launch of coveted Spanish brand BIMBA Y LOLA.

Founded in 2005, the brand has achieved global recognition for its bold, artistic designs and viral products, such as the iconic Chihuahua bag. The ASOS collection strongly focuses on animal prints and features 120 womenswear options, with a playful mix of accessories, footwear, and clothing.

Shazmeen Malik, Brands Director at ASOS, said: “With its innovative and irreverent vibe and styles, BIMBA Y LOLA is a brand that we believe will strongly resonate with our fashion-loving customers. The fresh way our team has styled and shot the product captures the essence of the brand, and we’re excited to add this partnership to our expanding premium offering.”

Elena Montenegro, Digital Director at BIMBA Y LOLA said: “We are thrilled to see BIMBA Y LOLA on ASOS, a brand that shares our core values of creativity, inclusivity, and innovation. This partnership allows us to meet new audiences around the world, who love to play and express themselves with fashion.”

The launch ties into ASOS’s strategy to offer customers the best and most relevant product, including a curated assortment of accessible premium brands to fashion lovers at ASOS.

BIMBA Y LOLA is now available to shop at ASOS.com.

About ASOS

Founded in 2000, ASOS has 20m active customers in over 200 markets. We bring fashion lovers around the world the best and most relevant fashion through our unique own brands including ASOS DESIGN, ASOS EDITION, COLLUSION, Topshop, and Topman, styled with the most exciting products from local and global partner brands. With our expert in-house design team and agile and flexible commercial model, including ASOS Fulfilment Services, Partner Fulfils, and Test & React, we make the latest trends accessible to all and give customers the confidence to be whoever they want to be. 

About Bimba Y Lola

BIMBA Y LOLA is a creative collective. A multidisciplinary group of people spreading art and culture through fashion. We believe in creativity and its power to shape a better world. Creativity for each and everyone.

Deeply fresh, seriously playful. From Spain to the world.