• Double-digit growth for Sol de Janeiro on ASOS in FY24, with a product sold every 2 minutes
• ASOS continues to grow Face + Body category, introducing 20 new brands in the last year

LONDON, 19^th August 2024: ASOS, the destination for fashion-loving 20-somethings, is the exclusive retailer of Sol de Janeiro’s iconic Cheirosa 76 Perfume Mist until the end of August: reinforcing ASOS’ position as the destination for all things fashion and beauty.

With notes of blackcurrant, midnight jasmine, and amber woods, the Cheirosa 76 Perfume Mist is a hypnotic and velvety scent which launches exclusively at ASOS for a two-week period, before launching permanently on ASOS and across other retailers.

Driven by its Perfume Mists, Sol de Janeiro has been one of the standout brands within ASOS’ Face + Body Category this year, seeing double-digit growth in FY24. Over the last year, one Sol de Janeiro product has been sold on ASOS every 2 minutes.

ASOS has continued to see significant expansion of the Face + Body category this year with 20 new brand launches including UK Lash, Contour Cube, and most recently Korean Skincare brand Laneige. Alongside Sol de Janeiro, E.l.f. cosmetics has also been a standout brand for the category, reaching triple-digit growth driven by its viral products.

Kerry Ashton, Head of Face + Body at ASOS said: “Sol de Janeiro has been a leading brand for ASOS Face + Body, so we’re thrilled to be the UK’s exclusive stockist for this exciting new launch, as we approach peak fragrance season. This highlights the strength of the category which has grown significantly in the last 12 months and continues to resonate with our customers around the world.”

Laura Simpson, Manager UK&I, PR and Communications at Sol de Janeiro said: “Cheirosa 76 Perfume Mist transports our fans to the after-dark energy of Rio with its hypnotic and velvety scent notes. Inspired by the opening of a New York City-style discotheque in Rio de Janeiro in 1976, this new and permanent-range fragrance captures the essence of pulsating rhythms, and the sense of boundless possibilities of dancing the night away. By launching exclusively on ASOS for two weeks, we will be able to reach customers who are not only fashion enthusiasts but also want to shop for beauty all in one place.”

Sol de Janeiro is available to shop at ASOS.com.

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About ASOS

ASOS is a destination for fashion-loving 20-somethings around the world, with a purpose to give its customers the confidence to be whoever they want to be. Through its app and mobile/desktop web experience, available in nine languages and in over 200 markets, ASOS customers can shop a curated edit of nearly 50,000 products, sourced from nearly 900 global and local third-party brands alongside a mix of fashion-led own brand labels - including ASOS Design, ASOS Edition, ASOS 4505, Collusion, Reclaimed Vintage, Topshop, Topman, and Miss Selfridge. ASOS aims to give all its customers a truly frictionless experience, with an ever-greater number of different payment methods and hundreds of local deliveries and return options, including Next-Day Delivery and Same-Day Delivery, dispatched from state-of-the-art fulfilment centres in the UK, US, and Germany.

About Sol de Janeiro

Sol de Janeiro is an award-winning body, fragrance and hair care brand on a mission to embolden a movement of self-celebration and joy through the power and warmth of the Brazilian spirit worldwide. As an innovative leader in the premium lifestyle beauty category, the brand creates highly efficacious and sensorial body care, hair care, and fragrance products. Founded in 2015 by Heela Yang and, inspired by the authentic Brazilian philosophy of self-love and diversity, Sol de Janeiro's award-winning collection is known for luscious textures, effective and clinically proven formulations, and transportive, gourmand fragrances. Beloved by multi-generational, modern, and global consumers, Sol de Janeiro harnesses the power of nutrient-rich ingredients from the Amazon and beyond.