London, 10 September 2025 – ASOS, the go-to destination for fashion-loving 20-somethings, has become the first UK & European wholesaler to launch the globally renowned Australian fashion brand I.AM.GIA.

Available from today, the collection on ASOS will feature standout pieces across evening dresses, denim, and separates, including the viral Blare Collection in seven colourways and statement looks from the Gia Glam capsule.

Founded in 2017, I.AM.GIA quickly gained popularity for its bold silhouettes and contemporary fabrics. Now with a cult following of over 1.4 million Instagram followers and celebrity fans including Gabriette, Charli XCX, and Jenni, I.AM.GIA has become a high-profile name that continues to shape the global fashion conversation.

I.AM.GIA launches alongside its sister brand Tiger Mist, strengthening ASOS’s Australian brand portfolio, which already includes brands such as Princess Polly, VRG Girl and Lioness.

Shazmeen Malik, Brands Director at ASOS said: “I.AM.GIA is a brand we’ve admired for a long time, so we’re thrilled to be their first UK and European wholesaler. Its fearless aesthetic and cult appeal make it a natural fit for our customers and we can’t wait to see how they respond to this collection.”

I.AM.GIA is now available to shop at ASOS.com.

About ASOS 

Founded in 2000, ASOS has 18m active customers in over 200 markets. We bring fashion lovers around the world the best and most relevant fashion through our unique own brands including ASOS DESIGN, ARRANGE, COLLUSION, Topshop, and Topman, styled with the most exciting products from local and global partner brands. With our expert in-house design team and agile and flexible commercial model, including ASOS Fulfilment Services, Partner Fulfils, and Test & React, we make the latest trends accessible to all and give customers the confidence to be whoever they want to be. 

About I.AM.GIA

I.AM.GIA is a phenomenon that was born in Australia and first burst into culture in 2017. It's more than just a fashion brand - it’s a universe created by Alana Pallister, whose vision and soul form its heartbeat. We have since become a global sensation by iconic celebrities and the internet's favorite influencers.

I.AM.GIA has developed a distinctive and signature persona that blends nostalgic influences with a modern edge, embodying empowerment,, and fearless self-expression. We have build a legacy of statement designs and unforgettable viral campaigns that have been at the forefront of pop-culture and trend setting.

In 2019, I.AM.GIA opened its headquarters in Los Angeles, serving both as our global head office and a creative space for design, marketing, and photo shoots. The space also includes I.AM.GIA's showroom that features our latest collections, attracting VIP's and stylists.