London, Wednesday 18 December 2024: ASOS, the destination for fashion-loving 20-somethings, has launched an exclusive ASOS DESIGN collection for adidas as part of its adidas SL72 campaign. The collection was created in just three weeks using ASOS’ Test & React model, which allows it to deliver the latest trends to customers, placing orders in small batches and reordering at speed using data-led forecasting.

Featuring 15 options across Menswear and Womenswear, including dresses and scarves, the products have been designed to align with the adidas aesthetic that incorporates sporty, casual and streetwear elements as well as on trend patterns like cow print.

Aayush Agarwal, Head of Business and Product at ASOS said: “Customers come to ASOS looking for on-trend own brand products and the most relevant partner brands. This ASOS DESIGN adidas collection takes this to the next level by creating incredibly on-trend own brand products to style up a partner brand collection. This is only possible under the Test & React model, which enables us to do this at speed.”

Customers can shop the collection now at ASOS.com.

About ASOS

Founded in 2000, ASOS has 20m active customers in over 200 markets. We bring fashion lovers around the world the best and most relevant fashion through our unique own brands including ASOS DESIGN, ASOS EDITION, COLLUSION, Topshop, and Topman, styled with the most exciting products from local and global partner brands. With our expert in-house design team and agile and flexible commercial model, including ASOS Fulfilment Services, Partner Fulfils, and Test & React, we make the latest trends accessible to all and give customers the confidence to be whoever they want to be. 

About adidas

Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.