ASOS unveils bold, genderless capsule collection in collaboration with LGBTQIA+ artists

ASOS unveils bold, genderless capsule collection in collaboration with LGBTQIA+ artists

London, Tuesday 4th June 2024: ASOS, the destination for fashion-loving 20-somethings, has launched an exclusive clothing collection in collaboration with four LGBTQIA+ artists to celebrate Pride, with the goal of platforming queer creatives and shining a light on under-represented voices.

Comprising over 30 products, ranging from t-shirts, hoodies and socks, the collection is catered to all genders for customers to wear at Pride and beyond. Central to the products are the colourful and bold, exclusive designs that speak to the LGBTQIA+ community and reflect the multitude of queer lived experiences and aesthetics.

The artists, who have been involved throughout the entire project, include:

  • Ashton Attzs (she/they), a UK-based illustrator and painter. Her paintings and digital illustrations are colourful and vibrant celebrations of everyday life.
  • Erik Carnell (he/him), a gay trans man who uses a pastel colour palette to create art which he describes as ‘Pride and Gloom’.
  • Theodoor Grimes (they/he) a Black non-binary digital artist based in the Bronx. Inspired by graphic novels and manga, Theodoor’s illustrations are full of incredible detail, lush colour, and texture, all dedicated to uplifting people and centring the queer experience.
  • Tommy Burley (they/he/she) a trans tattoo artist based in Brighton and London. Tommy’s work is best described as traditional fine-line realism with a chrome, queer twist.

Vanessa Spence, Executive Vice President of Creative at ASOS said: “Our purpose is to give our customers the confidence to be whoever you want to be, and we’re proud to be launching another Pride collaboration this year, with a collection that celebrates diversity, self-expression, and queer joy by collaborating with LGBTQIA+ artists.”

All profits from the collection will go to Just Like Us, the LGBT+ young people's charity, who work to create safer and more inclusive environments for LGBTQIA+ young people.

Customers can shop the collection now at and read an interview with the artists on the ASOS Style Feed.

Follow ASOS on Instagram, TikTok and Snapchat to hear more about the collection and the artists.


Notes to Editors

About ASOS

ASOS is a destination for fashion-loving 20-somethings around the world, with a purpose to give its customers the confidence to be whoever they want to be. Through its app and mobile/desktop web experience, available in nine languages and in over 200 markets, ASOS customers can shop a curated edit of over 50,000 products, sourced from nearly 900 global and local third-party brands alongside a mix of fashion-led own-brand labels – ASOS Design, ASOS Edition, ASOS 4505, Collusion, Reclaimed Vintage, Topshop, Topman, Miss Selfridge and HIIT. ASOS aims to give all its customers a truly frictionless experience, with an ever-greater number of different payment methods and hundreds of local deliveries and return options, including Next-Day Delivery and Same-Day Delivery, dispatched from state-of-the-art fulfilment centres in the UK, US and Germany.

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