ASOS predicts top five fashion trends for 2023 among 20-somethings
- Film, ballet core, utility dressing and minimalism and nature inspired set to dominate fashion trends in 2023
- Survey of 20–29-year-olds finds they plan to prioritise spending on fashion, considering it important to their well-being and self-expression
- Over two-thirds (69%) say they will spend the same or more on clothes and fashion in 2023 as they did in 2022
London, Thursday 5th January 2023: ASOS design experts have revealed the top five trends that will dominate 2023 for 20-somethings. According to ASOS’ Commercial Design and Visual Director, Vanessa Spence, Head of Menswear Design, Nick Eley, and Head of Womenswear Design, Melika Imoru, we’ll be taking inspiration from Ariel, Barbie and Ken and noughties icons this year.
- Film and music stars are expected to have a major influence on fashion in 2023 among 20-somethings. Avatar: The Way of Water (just released), and The Little Mermaid, set to premier in May, will drive appetite for sheer and ethereal dresses and tops, while bright pink – a colour seen across all the catwalks in 2022 – will feature again, thanks to the release of Barbie, with Margot Robbie and Ryan Gosling, next summer.
- Olivia Rodrigo, Gen-Z favourite, is set to release new music in 2023. Known for her love of grunge and 90’s fashion, ASOS predicts she’ll be a leading source of style inspiration for 20-somethings next year, alongside Zendaya and Jenna Ortega, star of Netflix series Wednesday.
- Ballet core is expected to grow further in popularity, with pastel tones of greys, nudes, creams and white driving looks that feel feminine yet functional. ASOS expects sales of ballet pumps, base layer jersey tops and sheer bias slips and skirts to grow.
- The presence of denim on catwalks is taking off again with a resurgence of key noughties brands like Diesel. Double denim is a key look, referencing back to the icons of the era like Justin Timberlake and Britney Spears.
- Traditional sneakers are back with sales taking off for Adidas Samba and Gazelle styles. Clashing colour pops are on the scene but the “it” rotations are between black, white and gum colours, seen on the likes of Hailey Bieber, Kendall Jenner and Bella Hadid.
In addition, a survey commissioned by ASOS of 2,000 Brits aged 20-29 found that 20-somethings consider clothing and fashion to be their most important priority when it comes to spending in 2023, citing it as important to their wellbeing.
20-somethings are more likely to say they will protect their spending on fashion than other categories of discretionary spending, such as going out with friends, streaming services, gym subscriptions and sports or eating out. Over two-thirds (69%) say they will spend the same or more on clothes and fashion in 2023 as they did in 2022 despite the cost-of-living crisis.
Nearly nine in 10 (87%) of 20-somethings surveyed consider themselves fashion followers, with more than two-thirds of 20-somethings (68%) saying their fashion choices are an important way to express themselves. In addition, 20-somethings are more likely to say that fashion is important to their well-being than nights out, eating out and going to concerts or the cinema.
Vanessa Spence, Commercial Design and Visual Director at ASOS said: “Fashion remains a huge part of most 20-somethings’ lives. What we wear has a massive impact on how we feel and it can help uplift us, make us feel more confident, optimistic and able to express who we are.
2023 is going to be a year dominated by film, ballet core, and grunge trends. We can expect to see sheer and ethereal styles, grunge and 90s fashion or ballet inspired fits on fashion-loving 20-somethings.”
Notes to Editors
Research commissioned by ASOS and conducted by Opinium between 6-13 December 2022
2,000 UK adults surveyed aged 20-29
ASOS is a destination for fashion-loving 20-somethings around the world, with a purpose to give its customers the confidence to be whoever they want to be. Through its market-leading app and mobile/desktop web experience, available in ten languages and in over 200 markets, ASOS customers can shop a curated edit of nearly 70,000 products, sourced from nearly 900 of the best global and local partner brands and its mix of fashion-led own-brand labels – ASOS DESIGN, ASOS EDITION, ASOS 4505, ASOS LUXE, As You, Collusion, Reclaimed Vintage, ASOS WEEKEND COLLECTIVE, Topshop, Topman, Miss Selfridge, HIIT, Dark Future, Crooked Tongues, Day Social and Actual. ASOS aims to give its 25.7 million customers a truly frictionless experience, with an ever-greater number of different payment methods and hundreds of local deliveries and return options, including Next-Day Delivery and Same-Day Delivery, dispatched from state-of-the-art fulfilment centres in the UK, US and Germany.