ASOS partners with Fashion Minority Report to help drive diversity across the fashion industry

ASOS partners with Fashion Minority Report to help drive diversity across the fashion industry

London, 20th December 2022: ASOS, the destination for fashion-loving 20-somethings, today announces its partnership with Fashion Minority Report  (FMR), a culture change-making business which aims to help fashion brands create inclusive workplaces to help inspire the next generation of creatives and drive diversity across the industry.

Through the partnership, ASOS is supporting several of FMR’s projects that aim to help emerging talented individuals from diverse backgrounds explore their creativity and unlock their career potential. This includes FMR’s mentorship programme, with ASOS staff volunteering as mentors to provide insight and advice to support students’ career growth. ASOS has also hired three talented paid placement students into its Commercial team. Each will gain practical experience across ASOS’ design teams, rotating across departments such as tailoring, jersey and denim.

ASOS has donated £20,000 to support FMR’s work, including its Summer School in London this year: a programme for 14–17-year-old students interested in a career in fashion delivered in collaboration with the Fashion Retail Academy. Across three days of interactive learning and workshops, industry experts shared their knowledge on fashion design, sustainability and upcycling, marketing, visual experience, and fashion partnerships, helping students learn about different aspects of the industry from established professionals, including ASOS teams.

Kamara-May Coleman, Design Intern at ASOS and Fashion Minority Report member, said: “The Fashion Minority Report and ASOS partnership has been an important stepping stone for launching my career. I've been given access to the best resources and mentors, which has provided invaluable exposure to the inner workings of the commercial fashion industry and opportunities and experiences any emerging fashion creative would dream of.”

Daniel Peters, Founder of Fashion Minority report, said: “It’s important that we look back on 2020 as the year that the world came together to stop failing marginalised voices. We must commit to moving beyond conversation and implement measurable change that reduces the lack of diversity, equity, and inclusion globally. Working with the ASOS team has already been an incredibly rewarding experience, allowing us to collectively foster greater representation, diversity, and inclusion for emerging talent from underrepresented communities. I look forward to growing our partnership in the new year!”

Seani Armitage, Corporate Responsibility Manager at ASOS, added: Driving diversity, equity, and inclusion across every aspect of ASOS and the wider sector is fundamental to achieving our purpose of ensuring everyone has the confidence to be whoever they want to be. We’re thrilled to be working with FMR as part of our goal to help close the gap between the industry and marginalised and under-represented communities as we work to diversify the fashion sector’s workforces.”

ASOS is committed to improving diversity across its business, having set new diversity targets within its 2030 Fashion with Integrity goals last year. Under its Be Diverse goal, the company aims to reach over 15% ethnic minority representation at every leadership level by 2030.

For more information about Fashion Minority Report, and details of the support available, please visit


About ASOS

ASOS is a destination for fashion-loving 20-somethings around the world, with a purpose to give its customers the confidence to be whoever they want to be. Through its market-leading app and mobile/desktop web experience, available in ten languages and in over 200 markets, ASOS customers can shop a curated edit of nearly 70,000 products, sourced from nearly 900 of the best global and local partner brands and its mix of fashion-led own-brand labels – ASOS DESIGN, ASOS EDITION, ASOS 4505, ASOS LUXE, As You, Collusion, Reclaimed Vintage, ASOS WEEKEND COLLECTIVE, Topshop, Topman, Miss Selfridge, HIIT, Dark Future, Crooked Tongues, Day Social and Actual. ASOS aims to give its 25.7 million customers a truly frictionless experience, with an ever-greater number of different payment methods and hundreds of local deliveries and return options, including Next-Day Delivery and Same-Day Delivery, dispatched from state-of-the-art fulfilment centres in the UK, US and Germany.

About Fashion Minority Report

Launched in 2020 by marketing specialist Daniel Peters, The (Fashion) Minority Report aims to increase diversity within the fashion industry and creative sector, which has long had a problem with diversity across hires of ethnic minorities, people with disabilities and female professionals. Through their work with partners who include ASOS, AllSaints, Dunhill, FARFETCH and Orlebar Brown, The (Fashion) Minority Report is an opportunity to push for reform by championing existing talent and nurturing future fashion stars, by holding the industry accountable.

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