LONDON, 10 March 2025: Today, ASOS, the go-to destination for fashion-loving 20-somethings, is expanding its selection of premium Face + Body brands with the launch of Pat McGrath Labs. 

The launch includes 53 options spanning across eyes, lips and base, with hero products such as the iconic Mothership eyeshadow palettes, Divine Blush Legendary Glow Colour Balm, Matte Trance Lipsticks and Fetisheyes Mascara available to customers. 

Founded by legendary celebrity make-up artist Pat McGrath in 2015, her namesake brand is synonymous with truly luxurious cosmetics. From the initial launch of the GOLD 001 eyeshadow compact (which sold out in seconds!), the brand has evolved to include pigmented lipsticks, high-impact blushes and silky complexion enhancers.

Bernadette Sullivan, Face + Body Director at ASOS said: "As a brand that perfectly fuses fashion and beauty together, Pat McGrath Labs aligns with our commitment to providing our customers with the very best in beauty. We are thrilled to welcome them to our Face + Body category, expanding our premium product offering."

Pat McGrath, founder of Pat McGrath Labs  said: "I am absolutely THRILLED to bring PAT McGRATH LABS to ASOS, making our legendary, high-performance formulations even more accessible to beauty lovers everywhere! This partnership allows us to share our obsession with artistry, self-expression, and couture color with even more makeup enthusiasts who dare to dream, explore, and transform!"

Pat McGrath Labs is now available to shop at ASOS.com. 

About ASOS

Founded in 2000, ASOS has 20m active customers in over 200 markets. We bring fashion lovers around the world the best and most relevant fashion through our unique own brands including ASOS DESIGN, ASOS EDITION, COLLUSION, Topshop, and Topman, styled with the most exciting products from local and global partner brands. With our expert in-house design team and agile and flexible commercial model, including ASOS Fulfilment Services, Partner Fulfils, and Test & React, we make the latest trends accessible to all and give customers the confidence to be whoever they want to be. 

About Pat McGrath LABS

For over 25 years, McGrath’s creative vision has made her a tour de force whose legendary and creative power has transformed both beauty and fashion on a global scale. While setting the global beauty trends and elevating the art of makeup for decades within the fashion industry’s most demanding environments – backstage at runway presentations for the most iconic couturiers and coveted international brands – Pat McGrath has been formulating and perfecting her must-have collection of high-performance cosmetics, culminating in her eponymous brand, PAT MCGRATH LABS.