LONDON, 14 April 2025: Today, ASOS, the go-to destination for fashion-loving 20-somethings, proudly announces the launch of Oh Polly and ​​athleisure sister brand ​​Bo+Tee.  

Oh Polly introduces a handpicked lineup of pieces to ASOS, including premium occasion dresses and flattering going-out tops, while ​​Bo+Tee delivers ​versatile multiway sports bras​ and squat-proof leggings perfect for your athleisure wardrobe.  

​​​Launched in 2015 by Claire Henderson and Mike Branney, Oh Polly quickly evolved from an eBay store to one of the UK’s leading ​​fashion brands, thanks to their​​ trend-driven, high-quality styles, all of which are designed in-house. In 2020, they introduced ​​Bo+Tee, the ultimate one-stop shop for women’s ​activewear​ and athleisure. Together, these brands boast a combined following of 7.5 million on Instagram alone.  

Shazmeen Malik, Brands Director at ASOS said: “We are delighted to welcome Oh Polly and ​​Bo+Tee to the ASOS family. With their impressive social media presence and dedicated following, many of our customers are already familiar with these brands. Their ​​​​on-driven designs perfectly align with our mission to provide the most relevant product to our fashion-loving customers, whether they’re dressing up for a night out or ​​putting together the perfect off-duty athleisure look.” 

​​​Mike Branney Co-Founder and Managing Director of Oh Polly said: “We are excited to join forces with ASOS, marking an exciting chapter for Oh Polly and ​​Bo+Tee. Styling our products through their unique fashion lens will allow us to reach, inspire and empower even more customers worldwide!” 

Oh Polly and ​​Bo+Tee are now available to shop at ​​ASOS.com.  

Notes

​​​About ASOS
Founded in 2000, ASOS has 20m active customers in over 200 markets. We bring fashion lovers around the world the best and most relevant fashion through our unique own brands including ASOS DESIGN, ARRANGE, COLLUSION, Topshop, and Topman, styled with the most exciting products from local and global partner brands. With our expert in-house design team and agile and flexible commercial model, including ASOS Fulfilment Services, Partner Fulfils, and Test & React, we make the latest trends accessible to all and give customers the confidence to be whoever they want to be.  

​​​About Oh Polly 
Founded in 2015, Oh Polly is a rapidly growing clothing brand with headquarters in Glasgow, Liverpool, London, Los Angeles, Dhaka, and Guangzhou. Solidifying its presence in the international women’s clothing market, the brand’s social-first business model is anchored by industry-leading Instagram and TikTok accounts, with a combined following of over 11.2 million as of April 2025, connecting its diverse, engaged, and trend-driven audience. In 2019, Oh Polly was ranked as the 5th most social media engaged clothing brand in the UK. Built on the values of empowerment and innovation, Oh Polly is committed to providing high-quality products, designed in London, and built around an ethical supply chain. Visit www.ohpolly.com for more information. 

About Bo+Tee 
Bo+Tee is a fast-growing global activewear and athleisure brand with a social-first business model, underpinned by Instagram and TikTok accounts with a combined following of 1.5 million as of April 2025, connecting its engaged and fashion-forward audience. With principles of empowerment and quality at its core, Bo+Tee is committed to providing high-quality activewear, athleisure, and accessories via an ethical, monitored supply chain. For a view of the latest collections and more information, visit www.boandtee.com