London, 2 July 2025 - ASOS has launched ASOS.WORLD, its new loyalty programme for UK customers, following a successful trial that began in March.  

Designed to evolve the way ASOS connects with its customers, ASOS.WORLD offers exclusive benefits and experiences, from early access to edits & collections and priority back-in-stock alerts, to invites to exclusive events and early access to sale.  

The programme features four tiers: 

• Stylist (free to join) 

• Curator (£100 annual spend)  

• Icon (£350 annual spend) 

• A-Lister (£750 annual spend)  

ASOS.WORLD reflects the brand’s continued investment in customer experience and long-term engagement. While the primary goal is to reward loyal customers, the programme is also expected to attract new shoppers, thanks to its frictionless sign-up process and compelling benefits that stand out in a competitive marketplace. 

Macy Hong, Head of Loyalty at ASOS, said: “Our customers want to engage with ASOS in a way that goes beyond just shopping. ASOS. WORLD creates opportunities for them to connect with the brand, discover new fashion and gain access to exclusive experiences. It’s a programme designed to reward loyalty while staying true to what makes ASOS exciting and relevant – a dynamic fashion mix of our own brands and curated selection of partner brands.” 

The programme will continue to evolve based on customer feedback, ensuring it stays aligned with how ASOS shoppers want to engage with fashion.   

Customers can sign up to Tier 1 of ASOS.WORLD for free on ASOS.com now. 

About ASOS 

Founded in 2000, ASOS has 18m active customers in over 200 markets. We bring fashion lovers around the world the best and most relevant fashion through our unique own brands including ASOS DESIGN, ARRANGE, COLLUSION, Topshop, and Topman, styled with the most exciting products from local and global partner brands. With our expert in-house design team and agile and flexible commercial model, including ASOS Fulfilment Services, Partner Fulfils, and Test & React, we make the latest trends accessible to all and give customers the confidence to be whoever they want to be.