ASOS Launches Expanded Topshop & Topman Range With Targeted Customer Awareness Campaign

ASOS Launches Expanded Topshop & Topman Range With Targeted Customer Awareness Campaign

ASOS Launches Expanded Topshop & Topman Range With Targeted Customer Awareness Campaign

LONDON, 22nd February 2021: ASOS, one of the world’s leading online fashion retailers, has today launched a multi-million-pound campaign targeted at Topshop and Topman customers, letting them know that they can shop their favourite brands on ASOS following their acquisition at the start of the month.

The social-led campaign will run across YouTube, TikTok, Snapchat, Facebook and Instagram for two weeks from today and is targeted at driving awareness among customers in the UK, US and Germany.

It coincides with the first major drops of new product from the brands on ASOS since the acquisition and marks the first moment that customers will be able to access a wider range of items on the ASOS platform. Available product has already doubled since early February, with plans in place to double it again over the next few weeks.

José Antonio Ramos, Chief Commercial Officer at ASOS, said: “Topshop and Topman were well-established, strong-performing brands on ASOS prior to the acquisition, and we know our customers loved them just as much as us. Their integration with ASOS is going well, and our long-term plans to revitalise the brands and inject new life into them will translate into more new, exciting and fashion-led products launching in the months ahead.”

Alongside activations and new customer discount codes in the UK and Germany, ASOS will be running 25%-off promotions for each of the brands across Europe, Australia and the US today and Tuesday, as a way of welcoming new and returning customers and inviting them to reexperience the brands.

To shop the range, head to


Background note

ASOS is an online retailer for fashion-loving 20-somethings around the world, with a purpose to give its customers the confidence to be whoever they want to be. Through its market-leading app and mobile/desktop web experience, available in ten languages and in over 200 markets, ASOS customers can shop a curated edit of 85,000 products, sourced from 850 of the best global and local third-party brands and its mix of fashion-led in-house labels – ASOS Design, ASOS Edition, ASOS 4505 and Collusion. ASOS aims to give all of its customers a truly frictionless experience, with an ever-greater number of different payment methods and hundreds of local deliveries and returns options, including Next-Day and Same-Day Delivery, dispatched from state-of-the- art fulfilment centres in the UK, US and Germany.

ASOS’s websites attracted 280.4 million visits during December 2020 (December 20191: 233.8 million) and as at 31 December 2020 it had 24.5 million active customers2 (31 December 2019: 21.7 million), of which 7.6 million were located in the UK and

16.9 million were located in our international territories (31 December 2019: 6.7 million in the UK and 15.0 million internationally).

On 1st February, ASOS announced it had acquired Topshop, Topman, Miss Selfridge and HIIT brands for £265m. You can read more about the acquisition here: Results centre

ASOS has been stocking Topshop since September 2019.

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