ASOS launches exclusive Reclaimed Vintage x Outer Banks collection ahead of the hit show’s fourth season
LONDON, 10th October 2024: ASOS, the go-to destination for fashion-loving 20-somethings, is excited to announce our latest collection from our collaboration with Netflix, Outer Banks X Reclaimed Vintage.
In celebration of the fourth season’s launch, Part 1 of which premieres globally on October 10th, the collection features seven, mostly unisex, pieces including t-shirts and hoodies. Inspired directly by the wardrobe of the characters and created in collaboration with Costume Designer for the show Emmie Holmes, these pieces capture the show’s spirit of freedom and adventure combined with the retro aesthetic that Reclaimed Vintage is known for. Look out for John B’s iconic bandana that he is never seen without.
Vanessa Spence, EVP, Creative at ASOS, said: “It was an honour to work with the show’s designer, Emmie Holmes on this collection. She really helped bring this vision to life and channel the show’s iconic looks, which we blended with our distinctive designs to create a range that is both nostalgic and contemporary. We can’t wait for fans of the show and fashion enthusiasts alike to experience this exciting new collection.”
Film and TV shows continue to have a major influence on fashion among young audiences so launching this collaboration allows ASOS to reach broader audiences, foster emotional connections, and drive engagement.
Reclaimed Vintage x Outer Banks is now available to shop at ASOS.com.
Read more about the collection on the ASOS Style Feed and keep your eyes peeled for a chat with the show’s Costume Designer, Emmie Holmes.
About ASOS
ASOS is a destination for fashion-loving 20-somethings around the world, with a purpose to give its customers the confidence to be whoever they want to be. Through its app and mobile/desktop web experience, available in nine languages and in over 200 markets, ASOS customers can shop a curated edit of over 50,000 products, sourced from nearly 900 global and local third-party brands alongside a mix of fashion-led own-brand labels – ASOS Design, ASOS Edition, ASOS 4505, Collusion, Reclaimed Vintage, Topshop, Topman, Miss Selfridge and HIIT. ASOS aims to give all its customers a truly frictionless experience, with hundreds of local deliveries and return options, including Next-Day Delivery and Same-Day Delivery, dispatched from state-of-the-art fulfilment centres in the UK, US and Germany.
