London, 2 June 2025 – ASOS, the go-to destination for fashion-loving 20-somethings, is turning up the heat with its new summer campaign: Summer, styled by ASOS. The campaign brings the best of summer style to life — showcasing this season’s most-wanted fashion, beauty, and cultural moments in one vibrant and immersive experience.

On 4 and 5 June, ASOS is launching a shoppable pop-up experience at Tottenham Court Road’s Outernet. This playful takeover brings the spirit of the summer, from the homepage to the high street. Style lovers are invited to discover curated edits from ASOS brands like ASOS DESIGN, ARRANGE, COLLUSION, and Topshop, along with standout picks from Face + Body must-haves.

Running from 12-8pm, the pop-up shop will showcase exclusive collections and limited-edition pieces, offering a rare opportunity to shop the latest ASOS trends in person. Exciting giveaways will take place every hour, giving visitors a chance to win the hottest trainers of the year—adidas cowprint—or BreatheMAX™ t-shirts, and even some Face + Body products. The campaign culminates in an exclusive live DJ performance. Customers will be notified of the pop-up via email but members of the public will also be welcome to visit if they are passing by.

Shot against the sun-drenched backdrop of Tenerife, the Summer, styled by ASOS campaign captures the essence of holiday dreams, translating it into a fashion-first world filled with colour, culture, and creativity. 

Livvy Thompson, Head of Marketing at ASOS, said: “Summer, styled by ASOS is a bold celebration of summer style. We’re bringing fashion, beauty, and culture together in a fresh and immersive way — a true reflection of what our customers love about this season. This campaign is about more than just shopping; it’s about bringing the summer energy to London, creating unforgettable moments and inspiring our community to show up as their most confident, expressive selves.”

Follow ASOS on Instagram, TikTok, Snapchat and YouTube to keep up to date with the campaign.

Notes to Editors 

About ASOS

Founded in 2000, ASOS has 18m active customers in over 200 markets. We bring fashion lovers around the world the best and most relevant fashion through our unique own brands including ASOS DESIGN, ARRANGE, COLLUSION, Topshop, and Topman, styled with the most exciting products from local and global partner brands. With our expert in-house design team and agile and flexible commercial model, including ASOS Fulfilment Services, Partner Fulfils, and Test & React, we make the latest trends accessible to all and give customers the confidence to be whoever they want to be.