London, Tuesday 27th February 2024: ASOS, the destination for fashion-loving 20-somethings, has relaunched its ASOS Insider influencer programme, bringing together a group of fashion and style enthusiasts from across ASOS to offer customers inspiration, beauty, fashion, and style advice across social channels.  

The reintroduction of ASOS Insiders, which was previously wound down in 2020 due to the pandemic, feeds into ASOS’s updated marketing strategy. This is focused on reigniting brand heat and reminding customers that ASOS is home to the latest and best fashion.

Currently employed across various departments within the business, the 36 ASOS Insiders have been selected based on their strong sense of individual style and identity, love for fashion, and knowledge of fashion trends. They will be tasked with curating the best fashion picks, providing inspiration, and sharing style tips with customers. This will help build authentic connections with 20-something communities and allow ASOS customers to stay up to date with the latest fashion at ASOS. Insiders can also support other ASOS marketing activity, such as becoming the face of campaigns delivered together with ASOS brand partners through ASOS Media Group.

Dan Elton, Senior Customer Director at ASOS said: “We’re so excited to be bringing back ASOS Insiders and to be giving our customers a glimpse behind the curtain at ASOS. As a business we’re packed full of fashion and style enthusiasts that love the brand and love shopping on ASOS, and we think there’s no-one better to help us create deep and authentic connections with our customers than our very own ASOSers.”

Customers will begin to see ASOS Insiders on ASOS’ social channels including Instagram, TikTok and Snapchat as well as on site and in emails from this week.

Follow ASOS on Instagram, TikTok and Snapchat for more from ASOS Insiders.

-ends-

Notes to Editors

About ASOS

ASOS is a destination for fashion-loving 20-somethings around the world, with a purpose to give its customers the confidence to be whoever they want to be. Through its app and mobile/desktop web experience, available in nine languages and in over 200 markets, ASOS customers can shop a curated edit of nearly 50,000 products, sourced from nearly 900 global and local third-party brands alongside a mix of fashion-led own brand labels – including ASOS Design, ASOS Edition, ASOS 4505, Collusion, Reclaimed Vintage, Topshop, Topman, and Miss Selfridge. ASOS aims to give all its customers a truly frictionless experience, with an ever-greater number of different payment methods and hundreds of local deliveries and return options, including Next-Day Delivery and Same-Day Delivery, dispatched from state-of-the-art fulfilment centres in the UK, US, and Germany.