ASOS' first ever rental edit launches on Hirestreet in the UK

ASOS' first ever rental edit launches on Hirestreet in the UK

  • Over 180 different women’s occasionwear outfits, including wedding-guest, bridal and bridesmaid dresses
  • Available to rent from 4 to 30 days on, with prices starting at just £20 for 4-day hire

LONDON, 23rd May 2023: ASOS, the destination for fashion-loving 20-somethings, has launched its first ever rental edit in partnership with leading UK rental marketplace Hirestreet. Available from today, the collection includes over 180 styles focused on women’s occasionwear dressing – just in time for wedding season.

Selected from ASOS’ homegrown brands ASOS DESIGN, ASOS EDITION and ASOS LUXE, the edit features wedding-guest outfits, bridal looks and bridesmaid dresses and includes Curve, Petite and Tall sizing options. Whether you’re a bride looking for an evening outfit change or a wedding guest in search of a statement piece, the collection has been carefully curated for those special wear-it-once moments.

With RRPs ranging up to £275, individual items can be hired for 4-, 10- and 30-day periods. Prices start from £20, and customers can also take advantage of Hirestreet’s 2-for-£35 offer.

Isabella West, CEO of Hirestreet, commented: ‘In the UK in 2023, the average cost of attending a friend’s wedding is over £500. That’s why “wedding guest” is our most popular occasion category at this time of the year. We’ve loved working with the team at ASOS to curate this collection, and we strongly believe this will be our most popular brand collaboration to date.’

Jag Weatherley, Corporate Transformation Director at ASOS, commented: ‘Our customers love our wedding and occasionwear ranges designed for special events. We’re delighted our new partnership with Hirestreet enables even more people to enjoy ASOS’s unique fashion-led styles. Clothing rental is a growing market offering exciting commercial potential while supporting our goal to be more circular.’1




1According to the data analytics company GlobalData, the UK rental apparel market is forecast to grow by 62% in 2023 and 164% predicted in the following years to 2026.

About ASOS

ASOS is a destination for fashion-loving 20-somethings around the world, with a purpose to give its customers the confidence to be whoever they want to be. Through its app and mobile/desktop web experience, available in nine languages and in over 200 markets, ASOS customers can shop a curated edit of over 60,000 products, sourced from nearly 900 global and local third-party brands alongside a mix of fashion-led own-brand labels – ASOS Design, ASOS Edition, ASOS 4505, Collusion, Reclaimed Vintage, Topshop, Topman, Miss Selfridge and HIIT. ASOS aims to give all of its customers a truly frictionless experience, with an ever-greater number of different payment methods and hundreds of local deliveries and return options, including Next-Day Delivery and Same-Day Delivery, dispatched from state-ofthe-art fulfilment centres in the UK, US and Germany.

About Hirestreet

Founded in 2018, Hirestreet is the UK’s leading rental platform. Hirestreet provides consumers with a sustainable, affordable alternative to buying an outfit and wearing it once. On consumers can browse thousands of styles, and book outfit rentals from 4 to 30 days for just 15% of RRP. Hirestreet is the exclusive rental partner for over 50 brands including Nobody’s Child, M&S, Oasis and Warehouse.

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