LONDON, 5^th September 2024: ASOS, the destination for fashion-loving 20-somethings, has today become one of the exclusive retailers for Cheap Monday, the H&M Group-owned brand renowned for its distressed denim and punk spirit.

The revival of Cheap Monday, which became notorious for its skinny jeans, sees ASOS continue to build on its partnership with the H&M Group and add another of its brands to its offering which already includes &Other Stories, Monki, and Weekday.

Available in key markets, menswear and womenswear ranges will feature a curated assortment of denim, from skinny fit jeans to the western bootcut to extreme baggy, and accessories influenced by youth culture and street style. Nessa Barrett, an American artist and the face of Cheap Monday’s launch campaign, adds her unique style to the collection. A limited capsule of jersey tops, highlighting Nessa Barrett’s diverse personas and Cheap Monday’s range, will be available on ASOS later this month.

Shazmeen Malik, Partner Brands Director at ASOS, said: “Cheap Monday is an iconic brand which blends a rebellious spirit with relevant designs. It was extremely popular when it was originally launched, so we’re thrilled to see it revived and made available on ASOS.”

Kim Holm, Managing Director for Cheap Monday said: “Cheap Monday strikes a chord with today's youth, empowering them to authentically express themselves through their clothing and freely experiment with their personal style. This is taken one step further by launching on ASOS who, with its unique fashion lens, have styled the collection to create looks for different personalities.

Cheap Monday is now available to shop at ASOS.com.

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About ASOS

ASOS is a destination for fashion-loving 20-somethings around the world, with a purpose to give its customers the confidence to be whoever they want to be. Through its app and mobile/desktop web experience, available in nine languages and in over 200 markets, ASOS customers can shop a curated edit of over 50,000 products, sourced from nearly 900 global and local third-party brands alongside a mix of fashion-led own-brand labels – ASOS Design, ASOS Edition, ASOS 4505, Collusion, Reclaimed Vintage, Topshop, Topman, Miss Selfridge and HIIT. ASOS aims to give all its customers a truly frictionless experience, with hundreds of local deliveries and return options, including Next-Day Delivery and Same-Day Delivery, dispatched from state-of-the-art fulfilment centres in the UK, US and Germany.

About Cheap Monday

Cheap Monday – encouraging the fearless spirit of the next gen. No bullshit.

Cheap Monday offers a core collection of jeans and is sold via weekday.com and in selected stores and retailers.