
ASOS bolsters Inditex partnership with launch of Oysho
London, 15 July 2025 – ASOS, the go-to destination for fashion-loving 20-somethings, is excited to announce the launch of Oysho, the sports and leisure brand owned by the Inditex Group.
The collection includes everything from leggings, sports bras and jackets. While garments offer design and trend, Oysho also places importance on quality and comfort, suitable for any sporting activity.
Continuously evolving to adapt to its customers' expectations, Oysho introduced a dedicated sportswear line over a decade ago. This initiative was met with great enthusiasm, and since then, the brand has progressively expanded its offering. In the past two years, Oysho has strengthened its focus on a wide range of sports and leisurewear, emphasising quality, innovation, and a commitment to sustainability.
The launch of Oysho on ASOS marks a new chapter in the successful partnership between ASOS and Inditex. Popular Inditex brands including Pull&Bear, Stradivarius and Bershka are already available to ASOS customers through ASOS Fulfilment Services (AFS) — a platform Oysho now joins. This collaboration leverages ASOS’s market-leading global fulfilment network and best-in-class creative services to enhance Oysho’s ability to meet consumer demand.
Shazmeen Malik, Brands Director at ASOS said: “We’re thrilled to bring Oysho to ASOS, strengthening our long-standing partnership with Inditex. Thanks to ASOS Fulfilment Services, we’re able to offer a much broader range of products than would otherwise be possible - making stylish, high-quality activewear more accessible to our customers.”
Oysho is now available to shop at ASOS.com.
About ASOS
Founded in 2000, ASOS has 18m active customers in over 200 markets. We bring fashion lovers around the world the best and most relevant fashion through our unique own brands including ASOS DESIGN, ARRANGE, COLLUSION, Topshop, and Topman, styled with the most exciting products from local and global partner brands. With our expert in-house design team and agile and flexible commercial model, including ASOS Fulfilment Services, Partner Fulfils, and Test & React, we make the latest trends accessible to all and give customers the confidence to be whoever they want to be.
About Oysho
Oysho is a sports and leisure fashion brand that combines comfort, style, and performance. With a strong focus on promoting an active lifestyle, Oysho offers versatile garments designed for everyday wear, making them perfect for both sports activities and leisure time. Whether it’s for high-intensity workouts, yoga sessions, or simply enjoying a casual and comfortable outfit, Oysho ensures that its collections meet the needs of modern, active women.