ASOS becomes European wholesale partner of trend-setting Australian brand Princess Polly

ASOS becomes European wholesale partner of trend-setting Australian brand Princess Polly

LONDON, 4 February 2024: ASOS, the go-to destination for fashion-loving 20-somethings, is excited to announce the launch of trend-setting Australian womenswear brand Princess Polly, becoming a European wholesale partner.

The launch features 77 options, including day and evening dresses, woven and jersey tops, casual bottoms, skirts and outerwear. Some of the brand’s most popular and iconic products will also be available, such as its statement maxi dresses and faux fur jackets. 

Founded in 2010 on Australia’s Gold Coast, Princess Polly utilised social media and influencer marketing to showcase its on-trend fashion products to Gen Z consumers. After launching in the US in 2019, the brand has become an online fashion powerhouse, collaborating with content creators such as Alix Earle and Emma Chamberlain. 

Shazmeen Malik, Brands Director at ASOS, said: “We’re so excited to be a European wholesale partner for Princess Polly and can’t wait to bring the brand to our fashion-loving customers.

Courtney Dres, Chief Merchandise Officer at Princess Polly said: “We’re delighted that Princess Polly is now available to ASOS customers across Europe. This partnership allows us to meet new audiences and continue our mission to provide on-trend fashion across the world.” 

Princess Polly is now available to shop at ASOS.com

About ASOS

Founded in 2000, ASOS has 20m active customers in over 200 markets. We bring fashion lovers around the world the best and most relevant fashion through our unique own brands including ASOS DESIGN, ASOS EDITION, COLLUSION, Topshop, and Topman, styled with the most exciting products from local and global partner brands. With our expert in-house design team and agile and flexible commercial model, including ASOS Fulfilment Services, Partner Fulfils, and Test & React, we make the latest trends accessible to all and give customers the confidence to be whoever they want to be. 

About Princess Polly 

Princess Polly is a leading fashion brand loved globally for its trend-driven designs, viral online presence, and exclusive influencer collaborations. At the forefront of hybrid retail, Princess Polly connects with customers worldwide through an unmatched online experience, engaging retail stores, and coveted wholesale partners. With a focus on making the latest trends accessible and ethically sourced, Princess Polly continues to drive connection with its ever-growing community of loyal Gen Z customers. Follow @princesspollyboutique on Instagram and @princesspolly on TikTok.


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