London, 19 February 2025: ASOS, the global fashion destination, is excited to announce the launch of two exclusive adidas trainers, arriving on ASOS.com on Wednesday 19 February 2025. 

Bringing fresh energy to two of adidas’ most iconic trainer profiles, SL 72 and Samba, with the must-have print of the season – cow print – the exclusive designs seamlessly blend adidas’ sportswear heritage with ASOS’s cutting-edge style, offering bold, trend-driven pieces that ASOS’s fashion-loving 20-something customers crave. 

The two statement silhouettes are styled with a curated edit of adidas’ timeless three-stripe apparel and an exclusive ASOS DESIGN collection created through its Test & React model for looks that feel contemporary and authentic. 

Tim Williams, Sportswear Director at ASOS, says: “We know our customers look to ASOS for the newest trends and particularly the speed we can access them. By working closely with adidas, we’ve brought a disruptive spin to two iconic trainers, creating something that feels new, exciting and truly fashion. Cow print is everywhere this season, and these trainers are the perfect way to nail the trend while staying true to adidas’ inimitable style.” 

To mark the launch, ASOS and adidas will host a pop-up at Kings Cross Station on Thursday 20 February 2025, offering customers free hot beverages, exclusive merchandise and the chance to win one of the two limited-edition styles. 

Notes to editors 

The two exclusive adidas trainers in cow print will be available from Wednesday 19 

February 2025, only on ASOS.com

adidas Originals SL 72 OG trainers in cowprint- exclusive to ASOS

Product code: 139874625

Price: £90.00 

Sizes: UK 3 to UK 9 

adidas Originals Samba OG trainers in cowprint- exclusive to ASOS

Product code: 139874629

Price: £100.00 

Sizes: UK 3 to UK 13 

About ASOS 

Founded in 2000, ASOS has 20m active customers in over 200 markets. We bring fashion lovers around the world the best and most relevant fashion through our unique own brands, including ASOS DESIGN, ASOS EDITION, COLLUSION, Topshop, and Topman, styled with the most exciting products from local and global partner brands. With our expert in-house design team and agile and flexible commercial model, including ASOS Fulfilment Services, Partner Fulfils, and Test & React, we make the latest trends accessible to all and give customers the confidence to be whoever they want to be. 

About adidas 

Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.