London, 3 July 2025 - ASOS, the global fashion destination, is proud to announce the launch of an exclusive womenswear collection designed by ASOS. Launching on Tuesday 15 July 2025, the collection represents a new chapter in the partnership between adidas and ASOS and marks a new milestone in their ongoing collaboration.

The extensive apparel collection is inspired by iconic adidas pieces and crafted with ASOS’ creative vision, promising to redefine summer style. Fusing exclusive colourways, bespoke fabrications, embroidery and trend-focused silhouettes against a backdrop of beloved 3-stripes history - each piece blends sporting heritage with enduring street style.

ASOS' in-house design team immersed itself in adidas legacy, researching past collections and iconic streetwear silhouettes to reinterpret them through the lens of ASOS’ fashion-forward customer. Featuring adidas' signature stripes, summer-ready separates in rich burgundies and timeless neutral hues are accented with vibrant pops of blue and green. Iconic track sets are given a refresh in crochet knit fabrications and statement graphic prints - all of which can be styled with adidas low-profile silhouettes to complete the head-to-toe styling.

Vanessa Spence, Executive Vice President, Brand and Creative at ASOS, says: "This collection marks a bold next step in our long-standing relationship with adidas. We've brought our customers exclusive trainer launches and fresh product drops, and now, we're proud to pioneer this new way of working with one of our most trusted partners. To take adidas’ inimitable three stripes and incredible apparel handwriting and rework through our unique fashion lens is a privilege and marks the most exciting launch in the history of the partnership and also ASOS' history."

Chris Walsh, VP Brand, adidas North Europe, said: "At adidas, we're always pushing the boundaries of sport and style. ASOS has been a valued partner in bringing that vision to life. This collection captures the creativity and energy both brands represent. We're excited to continue this journey together with more drops in the seasons ahead."

Notes to editors

The adidas Originals x ASOS collection will be available to shop exclusively on ASOS.com from Tuesday 15 July 2025

Price range: £30 - £300

Size range: XS - 3XL

About ASOS

Founded in 2000, ASOS has 18m active customers in over 200 markets. We bring fashion lovers around the world the best and most relevant fashion through our unique own brands including ASOS DESIGN, ARRANGE, COLLUSION, Topshop, and Topman, styled with the most exciting products from local and global partner brands. With our expert in-house design team and agile and flexible commercial model, including ASOS Fulfilment Services, Partner Fulfils, and Test & React, we make the latest trends accessible to all and give customers the confidence to be whoever they want to be. 

About adidas Originals

Inspired by the rich sporting heritage of adidas - one of the world's leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand's legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to lead the way as the pioneering sportswear brand for the street.