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Great Fashion, Great Price

Our goal is to present products that are as unique and inspiring as the young people who wear them. Our in-house ASOS own label sits alongside a highly curated and diverse selection of third-party brands. We trust our customer’s own intuition and taste enough to place it front and centre: we let them dictate exactly how the brand mix plays out, while offering the best quality at the best price, at all times.

We exist at the forefront of trends:

  • Approximately 4,000 new styles each week.
  • 85,000 product lines in total.

We take a boundary-pushing approach to planning and trading, which allows us to turn around new stock buys in weeks rather than months.

This means we can give our eager customers what they want as soon as they want it, before other retailers and with markedly improved full-price sell-through as a result.

Our ASOS own-label offers an unparalleled breadth of product for our 20-somethings. We cater to all segments and sizes across all categories and price points. We also collaborate with a dynamic, ever-evolving range of brands on exclusive lines.

Our curation of third-party products encompasses the biggest global brands and most hotly tipped emerging designers. That means new, different and relevant selections every season. What’s more, 60% of our product offering can only be found on ASOS – we’re drawn to the thrill of exclusivity as much as our customers, and work hard on crafting our own world.

We’re forever looking to the future. Our womenswear offering includes more and more specialist departments each season and we’ve also got a special expansion for the ‘Big and tall’ men out there launching soon. What’s more, we’re all set to make sportswear the big fashion category it deserves to be, with discerning third-party brands coming on board alongside our very own in-house sportswear label.

The bottom line is that giving our customers everything they want and need remains at the heart of everything we do. We want to deliver the greatest possible choice of relevant fashion at the best price, to suit every individual.