Latest Results

Interim Results for the six months ended 28 February 2017

Up 38% Retail Sales. 40bps Retail Margin Down. 54% International Retail Sales Up. 14.1m Active Customers (up 29%).

CEO Comment

Nick Beighton Nick Beighton Chief Executive Officer


“These are a strong set of results, showing great progress across the business. International growth of 54% has been excellent and with the Rest of the World segment a stand out performer.

Customer acquisition, up 29%, takes our active customers to over 14m. We passed the 5m active customer mark in the UK, where we have shown solid sales growth of 18% in a more promotional market. We’ve accelerated our significant infrastructure and technology projects which remain on track, and Eurohub 2 went live in March.

Given the current momentum we are seeing, ASOS is making good progress towards its ultimate goal of becoming the world’s no. 1 destination for fashion-loving 20-somethings.”


  • Retail sales grew strongly at +38% on a reported basis and +31% on a constant currency basis
  • Solid UK growth of +18% in a more promotional market
  • Accelerated international performance with reported sales growth at +54% (constant currency: +42%) aided by the reinvestment of the FX tailwind
  • Retail gross margin down 40bps on prior year in line with plan
  • Continued engagement from our customers with active customers1 +29%, average basket value +3% and average order frequency2 +4%
  • Total orders shipped were 23.3m, +33% year on year
  • Transition to Eurohub 2 warehouse on track, US warehouse plans progressing
  • Strong cash position of £154.3m; supporting growth and enabling business investment

1Defined as having shopped in the last twelve months as at 28 February 2017
2Calculated as last twelve months’ total orders divided by active customers


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Date Title Audio Webcast Presentation Statement Movie Report
04/04/2017 Interim results
04/04/2017 Technology video
12/01/2017 Trading Statement for the four months ended 31 December 2016