Read our Fashion with Integrity Strategy Update for more detail on our targets and commitments, definitions, and methodologies
Read our tonnage methodology sensitivity analysis disclosure
Our strategy
Fashion with Integrity (FWI) is our strategy for managing sustainability and corporate responsibility at ASOS.
First launched in 2010, our latest evolution of FWI landed in 2024. We've updated our strategy to reflect the latest best practice, upcoming regulations, and changes to our business model and operating context.
We recognise our responsibility for reducing our impact on the environment and protecting the people in our supply chain.
We've set a series of targets and commitments within our FWI strategy, focused on three key pillars: Planet, Product, and People.
Planet
Our Planet pillar, and its Climate & Nature focus area, encompasses the work we’re doing – and will do in future – to reduce the impact that our operations and value chain have on the environment and on natural ecosystems.
Product
Through our Product pillar, we want to make designing circular and more sustainable products business as usual, supporting us to create positive change across a product’s lifetime. We've developed a circularity framework to guide our Product pillar and support our teams to implement circularity. This is split into three subcategories, which form the focus areas of our Product pillar: Raw Materials; Design & Production; and Use & Recovery.
People
Our People pillar covers the work we do to protect and support the Human Rights of the people who make our clothes; and our work to enhance Diversity, Equity, & Inclusion within ASOS and for our communities and customers.