Our 2030 strategy

Over a decade ago, we launched Fashion with Integrity. Since then, it has guided our approach to business and our drive to be a responsible company that delivers positive benefits for people and minimises its impact on the planet.

We’re proud of the progress we’ve made in that time. Now it’s time for even bolder action.

That’s why we’re refreshing our commitment to Fashion with Integrity. As the next step in our sustainability mission, we’ll be working towards four 2030 goals, under two pillars – Planet and People.

Download our latest Fashion with Integrity Progress Update: September 2020 - August 2021