Eco Edit – ASOS plc
Eco Edit is a curated destination within the asos.com website where customers can buy pioneering sustainable fashion, beauty and jewellery goods.
It's one of the ways ASOS promotes products that are made by manufacturers and brands who use sustainable business practices. The Eco Edit has grown rapidly since its launch in 2010 as the Green Room, and we have a target to reach £30million by 2020.
We are continuously reviewing our buying habits so that customers don’t have to change theirs.
ASOS Sourcing Director
|2010 The year that Eco Edit (previously the Green Room) was launched.
||45 Brands sold on Eco Edit.
||50% The percentage of sustainable fibre each product must contain to appear on Eco Edit.
||30m Annual sales target to reach by 2020.
How Eco Edit works
All the items sold in the Eco Edit support at least one of the following areas of sustainable fashion:
- Building communities.
- Developing fair trade and alleviating poverty.
- Preserving craftsmanship and artisanal skills.
- Addressing climate change challenges.
- Preserving natural resources.
- Removing waste.
- Advancing animal welfare.
If a product meets any of the criteria below, it is eligible to be shown on the Eco Edit platform. Please click on each of the criteria for more information.
We work with our suppliers and brands on verifications and certifications to ensure that products meet our sustainable criteria.
All of the products sold in our Eco Edit section are also available under their product categories on the asos.com website. We believe that by promoting these products and brands we’ll encourage others to explore.
Our Eco Edit symbol
We have created an Eco Edit symbol to help customers identify and learn more about the sustainable product ranges we sell.
Launched in 2015, the symbol appears within the information of every sustainable item we feature. It provides details on products’ environmental or ethical credentials (or both), helping customers to make informed choices about what clothes they buy.
Eco Edit on Instagram
We launched the Eco Edit Instagram in March 2016, following feedback from our Marketing team that our customers wanted us to create an eco Instagram page. We use this social platform to directly engage with our customers on Eco Edit and share the stories behind our sustainable products.
Reducing denim’s environmental impact
Made in Kenya and Soko
Now in its 14th season, Made In Kenya, previously ASOS Africa, is our Eco Edit flagship brand. The collection is designed in-house, then cut and manufactured by SOKO, the Kenyan clothing workshop which provides fair and safe employment and training for some of the country’s poorest communities.
SOKO has grown from four to 50 employees over the last six years. As part of their contract working for SOKO, employees receive hot meals and refreshments each day, as well as healthcare cover. They also benefit from the facilities at Wildlife Works, where SOKO’s eco-factory is based, including a crèche, kitchen and washing facilities. This is particularly beneficial for the working mothers at SOKO who have few opportunities within their society to earn an income and gain financial stability.
We provide ongoing support to help develop the SOKO brand and the team. We recently sponsored leadership and communications training programmes attended by all SOKO Kenya employees and launched a Stitching Academy, a training programme for tailors in the community around SOKO Kenya.