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Corporate Responsibility

Packaging & Waste

In our environmental policy, we commit to managing waste generated from our business operations according to the principles of reduce, reuse and recycle.

We do this by focusing on four key areas:

  • Packaging.
  • Customers.
  • Premises.
  • Supply chain.

Waste compliance programme

As part of our responsibility as an online retailer, we are implementing waste compliance programmes across our global operations. Currently covering over 18 territories, we plan to roll the programme out to an additional 13 territories by August 2017. The core areas of the programme are:

  • Reducing packaging.
  • Reducing how much packaging waste goes to landfill.
  • Increasing the amount of packaging waste that is recycled and recovered thereby reducing how much packaging waste goes to landfill.


1122 tonnes Of plastic mailing packaging sourced annually. 100% Recycled material contained in our delivery boxes.
298 tonnes Of cardboard recycled at our customer returns reprocessing site in the UK. 898 kilos Of clothes donated to TRAID by ASOS customers since May 2016.


Packaging waste


We source over 1122 tonnes of plastic mailing packaging and 2155 tonnes of cardboard mailing packaging a year, making it a priority area for us to tackle. Some of our packaging initiatives include:

  • Using lighter packaging to help reduce emissions from customer deliveries.
  • Increasing the recycled content – our delivery boxes are made out of 100% recycled materials, and our bags out of 25% recycled content.
  • Ensuring that we’re in line with international standards by increasing the number of categories that we can send to our customers in a bag rather than a box. This enables us to fit more parcels onto vehicles and to cut CO2 emissions.
  • Recycling all packaging from customer returns with the exception of any returns forms which are currently not recyclable. We have a closed-loop recycling process in place at our returns processing site in Selby – we recycled 298 tonnes of cardboard and sent 388 tonnes of plastic to be transformed into manufacturing pellets between September 2015 and July 2016.

Customer waste


We’re helping our customers cut waste by setting up a customer clothes recycling scheme in partnership with Doddle, a package delivery company, and TRAID, a UK charity that’s reducing the social and environmental cost of the textile industry. TRAID will receive funds from clothes donated by ASOS customers that are sold in its shops. So far, customers have contributed over half a tonnes of garments. Find out how to donate unwanted items here.

As a member of the Sustainable Clothing Action Plan (SCAP), we support the Love Your Clothes campaign, helping the general public to reduce their carbon and water footprint, while encouraging recycling.

Great initiative with Doddle and ASOS for TRAID – will definitely get involved!

ASOS customer

Premises waste

Premises waste

We’re working towards meeting our target of sending zero waste to landfill. Some of the actions we have undertaken in the last year include:

  • Donating end-of-life fashion items and IT equipment to Oxfam, a global charity that tackles poverty. At the end of the financial year ASOS had donated 65,000 garments which could be turned into vital unrestricted funds for Oxfam’s work.
  • Using organisations such as London Re-use to collect our unwanted office furniture so that it can be reused instead of landfilled.
  • Switching from paper to lino coloramas (photographic backgrounds for our studios) saving us on average 653 square metres of paper a month.

ASOS’ ongoing support has helped ensure that we can make a difference to people’s lives, resulting in a world that is fairer and a better place to live.

Michael Taylor
Head of Corporate Engagement, Oxfam Trading

Supply chain waste

We’re addressing the issue of supply chain waste through our membership of SCAP. We’ve committed to a target of reducing the carbon, water and waste footprints of our own-label products by 15% by 2020. Read more about our partnership with SCAP.

Our work on the Sustainable Clothing Action Plan (SCAP) means we as a group of leading brands in the UK now have a common set of goals for reducing our impact, and a common set of tools for measuring and communicating progress.

Tara Luckman
Fabric and Sustainability Manager, ASOS