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Corporate Responsibility

Our Business

We believe in growing our company in a sustainable way, while ensuring our long-term commercial viability.

We do this by focusing on two things: the environment and people.

4% Reduction in carbon intensity (measured by grams of CO2 per customer order). 76% Reduction in lighting electricity consumption through new LED installations at our Barnsley fulfilment centre. 298 tonnesOf cardboard recycled at our returns reprocessing site 1400 Employees (as correct on 31 August 2016).

The environment

As an online business, we deliver products directly to customers without the need for physical stores. We ship to customers in 241 countries and territories from our fulfilment centres in Germany, the UK and the US. We also have customer returns reprocessing sites in Poland and the UK and offices in Berlin, New York, Paris, Sydney and the UK. As such the biggest environmental impacts from our business activities are carbon emissions from customer deliveries and the running of our buildings, and waste from our packaging, so this is where we are largely focusing our efforts to continually improve operational and resource efficiency.

ASOS' Environmental Policy sets out our approach to managing our environmental impacts and can be found here.


Does ASOS have a plan in place to try and reduce its carbon emissions?

Yes – ASOS has a Carbon 2020 strategy which aims to reduce our carbon intensity every year until 2020. We are focusing on four key action areas: customer deliveries, buildings, packaging and business travel. Find out more here.

Can I reduce my clothing carbon footprint by changing my behaviour?

Yes – there are a few simple things you can do to reduce your clothing footprint:

  • Washing your clothes at 30C and drying them outside (rather than in a tumble drier) uses less energy.
  • Repair your clothes. Check out http://loveyourclothes.org.uk/ for tips on how to do this.
  • Instead of binning your unwanted clothes so that they end up in landfill, we have set up a partnership with Doddle and TRAID. You can:
    • Drop off your unwanted but wearable clothes and shoes to your closest Doddle store (click here to see which Doddle stores are participating).
    • Doddle will package your clothes and send them off to TRAID – you’ll need to provide your name and email address so we can keep in touch.
    • TRAID will resell your clothes in their charity shops and use the money to fund programmes aimed at reducing the social and environmental impacts of the textiles industry.
  • If your unwanted things can’t be repaired or reused, then check out http://www.recyclenow.com/what-to-do-with for advice on where you can recycle them.

Does ASOS packaging contain recycled content?

Yes, ASOS mailing bags contain 25% recycled plastic and our boxes contain 100% recycled cardboard. Find out more here.

Can I recycle my ASOS packaging?

Yes, you can.

  • LDPE

    ASOS mailing bags are made from low density polyethylene (LDPE) plastic and our mailing boxes are cardboard. Check with your local recycling facilities to find out where you can recycle these materials. See https://www.recyclenow.com/local-recycling.
  • If you decide to return your order to us, we will ensure that the returned packaging is recycled.

Environmental definitions

Carbon credits

A carbon credit can be purchased and relates to the removal of one tonne of existing carbon emissions from the atmosphere or the reduction of one tonne of future carbon emissions.

Carbon footprint

The total amount of greenhouse gases produced to directly and indirectly support human activities, usually expressed in equivalent tonnes of carbon dioxide (CO2).

Carbon intensity

The average rate of carbon dioxide emissions from a given source – for example, the grams of carbon dioxide released per customer order.

Carbon offsetting

The counteracting of carbon dioxide emissions with an equivalent removal/reduction of carbon dioxide in the atmosphere. This could be achieved through projects such as tree planting or increased use of renewable energy technology.

Closed-loop system

A production process in which post-consumer waste is collected, recycled and used to make new products.

Energy audit

An assessment of the energy needs and efficiencies of a building.

Environmental scorecard

A technique used to measure the environmental credentials of an entity, such as a supplier, so that you can compare between entities.

Eurohub and Eurohub 2

Fulfilment centres in Germany. Eurohub 2 is the new fulfilment centre that is currently being built.

Fulfilment centre

A building where ASOS’ goods are stored, packed and dispatched to customers.

Greenhouse gas (GHG)

A gas that contributes to the greenhouse effect. Carbon dioxide and chlorofluorocarbons are examples of greenhouse gases.

Greenhouse Gas Protocol (HG Protocol)

Developed by the World Resources Institute (WRI) and World Business Council on Sustainable Development (WBCSD), the Greenhouse Gas Protocol sets the global standard for how to measure, manage and report greenhouse gas emissions.

LED lighting

LED stands for 'light emitting diode', a semiconductor device that converts electricity into light. LED lighting is more energy efficient than Combust Fluorescent Lamp (CFL) bulbs.


Usually involves replanting areas of forest which have previously been damaged or destroyed, using native tree species.

Renewable energy source

Energy from a source that is not depleted when used, such as wind or solar power.

Renewables appraisal

An assessment to determine the viability of using renewable energy sources to provide the energy for a new or existing building.

Waste compliance

Legislation that assists in the collection, transport, recovery and disposal of waste such as packaging, electrical or battery waste.