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Corporate Responsibility

FWI & ASOS Business Model

Creating shared value

Our Fashion With Integrity programme is designed to support and complement the ASOS business model.

We’re constantly looking to balance financial performance with our long-term concern for the environment and the communities where we operate.

Here’s how the four pillars of our Corporate Responsibility programme actively help us to deliver our business vision.


The world’s number one fashion destination for twenty-somethings

  Engaging content and experiences: Great fashion, great price: Best-in-class service:
  ASOS is far more than a shop: through publishing relevant daily fashion and lifestyle content, a constant social media dialogue, and our curated edits, we’ve developed an emotional connection with a global community of 20-something fashion lovers. We provide the widest choice of relevant products for our 20-something customers. Offering great value for money is a critical aspect of our proposition and our significant investment in international pricing using our new zonal pricing technology allows us to price brands in line with local markets. We aim to offer an effortless online and mobile shopping experience. Improving and expanding our delivery and returns solutions remain central to our business.

Our products

  • Building ethically and environmentally sound supply chains so our customers can shop with confidence, knowing we adopt and promote responsible business practices.
  • Promoting sustainable brands, products and materials to our customers and guiding their choices.
  • Aiming to raise global manufacturing standards within our supply chains through the promotion of international human and labour rights.
  • Giving start-up fashion businesses and artisan producers access to a global market while providing our customers with the opportunity to buy a unique range of sustainable products from around the world.
  • Working with our suppliers to co-create transparent, sustainable efficient and productive supply chains.
  • Developing more sustainable materials, manufacturing processes and products so that we can continue to supply the right fashion, more sustainably, at the right price for our customers.

Our business

  • Engaging with our customers on issues we know they care about and giving them opportunities to do something about them.
  • Giving our customers a way to recycle clothing or encouraging customers to recycle packaging and wash their clothes at lower temperatures.
  • Committing to international business standards such as UN Global Compact.
  • Monitoring and managing our global environmental footprint.
  • Complying with international  environmental legislation.
  • Keeping waste and use of natural resources down to a minimum, increasing operational efficiency and driving down costs and negative impacts.
  • Attracting and developing talented employees is central to managing our business efficiently.

Our customers

  • Playing a positive role in reflecting and shaping the values of our 20 something customers, many of whom feel strongly about animal rights and fair labour standards and who are also receptive to positive body image messages.
  • Recognising the diversity of our global customers and ensuring our products and messages reflect and celebrate this diversity.
  • Ensuring our products reflect the values of our diverse socially aware 20 something customers.

Our community

  • Engaging with our colleagues, customers and communities to enable the young people we work with and for to look, feel and be their best.
  • Supporting young people worldwide through the ASOS Foundation and employee volunteering.
  • Developing community partnerships to help us learn more about the people and environments where we operate knowing our markets is a part of the process of engaging with customers.