Management Committee

José joined ASOS in January 2021 as Chief Commercial Officer, where he was responsible for leading and driving our product and trading strategy globally.

Prior to joining ASOS, José was Chief Executive Officer at Portuguese fashion company, Salsa Jeans between 2019 and 2021. Before that, he led on commercial strategy for high-profile brands including Esprit, Carrefour Spain and Inditex.

José has extensive multichannel experience, having worked across both online and physical retail, with expertise in trading, merchandising, price and promotion. He started his career at McKinsey & Company.

Aaron was appointed Chief Financial Officer of ASOS in June 2025, having held a number of senior finance roles at the company since 2017. He brings over 20 years of experience across the retail, ecommerce, and manufacturing sectors.

Most recently, Aaron served as Director of Group Finance, where he played a central role in the successful refinancing of the business and in reshaping ASOS’ approach to resource allocation. Prior to joining ASOS, he held senior finance positions at Argos, and Homebase, with a focus on commercial finance, operational efficiency, and financial planning.

Anthony joined ASOS in February 2024 and is responsible for driving the digital product strategy & product management across all verticals.

Before joining ASOS, Anthony was Chief Product Officer and early stage partner at Kavak, Latin America's leading tech unicorn. Prior to this, Anthony was Chief Product Officer at Linio, leading large scale e-commerce technologies.

Ben joined ASOS in September 2025 and is responsible for leading Global Commercial & Trading, Customer, ASOS Media Group (AMG), and Customer Care. 

He brings extensive experience across digital and consumer businesses, with a strong track record in scaling teams, driving transformation and delivering customer-centric growth. Before joining ASOS, Ben was Chief Commercial Officer at World of Books. He previously held senior global roles at Expedia Group, including Chief Marketing Officer at Hotels.com, and led commercial functions at OVO Energy. Ben began his career as a soldier and then a journalist before joining McKinsey & Company as a consultant.

Przemek joined ASOS in February 2025 and is responsible for driving the technology strategy, delivery, and operations globally, encompassing all customer online experiences, data platforms, supply chain, operational, and business systems.

Przemek brings 30 years of experience in digital engineering and engineering management, with a strong focus on digital technology and e-commerce. He’s worked across Europe and the US, most recently as VP of Software Engineering at Zalando. He’s also held prominent roles at companies such as T-Mobile, IBM, Motorola, iHeartMedia, and has a master’s degree in Engineering, as well as an executive MBA.

Elena joined ASOS in 2022 and is responsible for ASOS’ entire Product division, including own brands such as ASOS DESIGN, Collusion, and Topshop Topman, as well as face + body, partner brands, sportswear, and venture brands. Previously, Elena held multiple product leadership roles at ASOS, including ASOS DESIGN Womenswear Director, Topshop Topman Brands Director, and Responsible Sourcing Director.

Before joining ASOS, Elena built her career working at Inditex across Europe and in Asia, where she set up sourcing representative offices in Shanghai, Dhaka and Delhi and led multi-disciplined teams of designers, buyers, merchandisers, planners and technicians. 

Rishi joined ASOS in May 2024, and leads ASOS’ Legal, Company Secretarial, Data Protection and Compliance teams.

Rishi has over 20 years legal and commercial experience, having trained and qualified at Freshfields and then practised at Skadden, Arps.  Rishi was most recently Group General Counsel and Company Secretary at Ted Baker plc and has held a number of senior roles in the retail and technology sectors including General Counsel and Company Secretary at Purplebricks Group plc and VP, Legal and Secretariat, at InterContinental Hotels Group plc.

Chris joined ASOS in 2018 and is responsible for leading the supply chain and logistics teams.

Chris is highly experienced within the fashion space, having started his career with GXO in 2010, where he oversaw operations for companies such as Inditex, Marks & Spencer, and Missguided. During his time with ASOS, Chris has spearheaded multiple significant initiatives, including major automation projects and the rightsizing of ASOS’ global fulfilment network.

Vanessa joined ASOS in 2007 and is responsible for ASOS’ entire creative vision, including on and offline creative direction, brand positioning and marketing, trend leadership, and collaborations. She has worked in fashion retail for over 20 years and has held multiple leadership positions at ASOS across creative, design, and studios, as well as design roles at Arcadia and Pepe Jeans.
 
Vanessa is passionate about supporting new and diverse talent in the fashion industry. She sits on the Board of Governors for the Fashion Retail Academy and Creative UK and joined the Fashion Minority Alliance in 2020 as one of their resident experts in Fashion Retail.

Sean joined ASOS in 2017 and is responsible for leading UK and US Operations. Previously, Sean led North America at ASOS, where he has transformed the US business into highly profitable market and has overseen the localisation of operations, including opening the Brooklyn office.

Sean has also held various senior financial roles across ASOS, including Commercial Finance, Financial Planning and Analysis and Financial Control. Before ASOS, Sean spent several years as Group Financial Controller at CRUK and in Audit and Advisory at Deloitte.

Ras joined ASOS in 2024 and leads people experience and corporate communications.
 
Ras was previously Chief of Staff at De Beers Group, where she successfully led the development and implementation of its new corporate strategy. She has also held several senior roles in corporate affairs, people experience and strategy across the retail, pharmaceutical, and mining sectors.

Michelle joined ASOS in April 2023 and is responsible for leading Topshop & Topman, as well as ASOS' group wholesale operation.

In her previous role as Chief of Staff & Strategy at ASOS, Michelle successfully led major strategic initiatives, including developing ASOS’ “Back to Fashion” strategy and the formation of the Topshop Topman joint venture with HEARTLAND. Michelle joined ASOS from Berenberg, where she led Retail and Ecommerce business before moving into Advisory, acting as board advisor to retail and consumer businesses.