Board of directors

Independent Non-executive Director in April 2023, Senior Independent Director in February 2024 and Chair in November 2025.

 Audit Chair of Vandemoortele

Experience

Natasja has more than 30 years of experience in international commercial and financial management, e-commerce, tech, consumer electronics, telco and retail in B2C and B2B environments through her roles in Deloitte Australia/ New Zealand, Vodafone, Sony Ericsson, Apple, as CFO of Amazon Fashion Europe and most recently as Google CFO EMEA for Platforms and Devices.

Non-Executive Director in September 2023 & Deputy Chair in July 2025.

CEO of Camelot Capital Partners LLC, Executive Chairman of Tapi Carpets & Floors Limited and Synnovia Limited, Board Member of Re:Build Manufacturing LLC and Co-Chairman of Slate Auto

Experience

William is the founder and CEO of Camelot Partners, a California-based investment company, and has extensive retail and commercial experience in founding and building digitally enabled businesses.

William is a Co-Founder and Board Member of Re:Build, an industrial platform focused on revitalising US manufacturing, and is Co-Founder and Co-Chairman of Slate Auto, a radically affordable electric vehicle company based in Detroit. William also holds the roles of Co-Founder and Executive Chairman of Tapi, Europe’s largest flooring retailer and Executive Chairman of Synnovia

June 2022

Experience

José brings extensive experience in both online and physical retail, with expertise in trading, merchandising and transformation. José became Chief Executive Officer of ASOS in June 2022, having joined as Chief Commercial Officer in January 2021 to lead global product and trading strategy. Previously, he was CEO at Salsa Jeans (2019–2021) and has led commercial strategy for brands like Esprit, Carrefour Spain, and Inditex. He holds an MBA from MIT Sloan School of Management.

July 2025

Experience

Aaron has over 20 years of experience in retail, e-commerce and manufacturing. Aaron became Chief Financial Officer of ASOS in July 2025, after joining the Company in 2017 and serving in various senior finance roles. Aaron was previously Director of Group Finance at ASOS, leading refinancing efforts and resource allocation strategy, and before ASOS held senior finance roles at Argos and Homebase, specialising in commercial finance, operational efficiency and financial planning.

Independent Non-executive Director in April 2023 and Senior Independent Director in November 2025.

CEO and Executive Director of Bimba y Lola

Experience

José Manuel has more than 30 years of experience in the retail and fashion sectors. He began his career as a strategy consultant at McKinsey & Co., later rising to leadership positions in global fashion companies. José Manuel worked at Inditex for nine years and held the position of Group Distribution and Operations Director. He subsequently served as CEO and Executive Director of Esprit for six years. Since 2018, he has been CEO and Executive Director of Bimba y Lola, and was also an Independent Non-executive Director of Ecoalf for five years.

April 2024

Special Advisor at Interpath Advisory

Experience

Christine brings over 35 years of global multi-channel retail experience, starting at Tesco plc where she led own-brand development and revitalised the clothing brand as Trading Director. Christine has held Board positions with numerous listed, private and PE-backed businesses such as Next plc, Woolworths plc (Australia), Sonae plc (Portugal), Zooplus AG (Germany), and Clipper Logistics plc. Recently, she chaired Remuneration Committees for Hilton Food Group plc and Coca-Cola Europacific Partners plc, and was Board Advisor to Unilever and River Island.

February 2023

Chief Digital and Product Officer at Re:Build Manufacturing and Board Member at Phononic.

Experience

Wei is a technology executive with more than two decades of experience leading large-scale transformations that drive innovation, growth and operational excellence. She brings deep expertise in AI and machine learning, product strategy and scalable systems to deliver measurable business impact. During her tenure at Amazon, Wei held multiple leadership roles spanning global grocery, supply chain, devices and e-commerce, where she helped innovate customer experience and modernise operations through advanced automation and machine learning.

February 2023

Global Vice President of Ads Marketing of Google, Corporate Board Member of American Advertising Federation and Advisor to the Marketing Standards Board of the General Assembly, a company which focuses on education and career transformation

Experience

Marie has over 20 years of experience in marketing and digital transformation within the technology and fashion sectors. Before joining Google in 2019, Marie held the roles of Chief Marketing Officer at Calvin Klein Inc and Chief Digital Officer at PVH Corp, its Parent Company. Marie also spent 17 years at L’Oréal, where she was Group Chief Marketing Officer USA and successfully transformed the company’s marketing functions.

December 2025 

Independent Advisor to Felix Capital and Director of the Secret Linen Store Limited

Experience

Jon brings over two decades of experience across international retail, finance and technology sectors. Jon was previously an Executive Director of ASOS, initially serving as Finance Director from 2004 to 2009, and later as International Director from 2009 to 2013, leading the Company's global expansion and overseas growth. In addition, Jon has held senior Board roles including Chair of Klarna Bank AB, Chair of Job & Talent Limited and Senior Independent Director and Audit Committee Chair at Farfetch. Jon is a Fellow of the Institute of Chartered Accountants in England and Wales and is currently an Independent Advisor to Felix Capital and a Director of the Secret Linen Store Limited.

Co-founded ASOS.com Limited in 2000, and served as its Chief Executive Officer until September 2015, when he became a Non-executive Director

Non-executive Director of AFCW Plc and Gandys International Limited

Experience

Nick started his career in 1987 at the advertising agency Young & Rubicam. In 1991, he joined Carat, the UK’s largest media planning and buying agency. In 1995, he co-founded Entertainment Marketing Ltd, a marketing services company. Nick serves as Chair of the ASOS Foundation, a registered charity funded by ASOS that supports young people in the UK and internationally through long-term partnerships with established local charities. In 2011, Nick received an OBE for his achievements in fashion retailing.

June 2023

Vice President of Japan Tobacco International, Executive Director of Japan Tobacco International SA and Non-executive Director at Prada Group

Experience

Anna Maria is a seasoned sustainability and corporate social responsibility (CSR) expert with over two decades of experience collaborating with leading global apparel organisations, including Nike Inc. and VF Corporation. Anna Maria specialises in developing innovative strategies to address significant environmental and social challenges faced by the industry, while also providing comprehensive oversight through the implementation and roll-out process.

October 2025

Experience

Rishi joined ASOS in May 2024, and leads ASOS’ Legal, Company Secretarial, Data Protection and Compliance teams.

Rishi has over 20 years legal and commercial experience, having trained and qualified at Freshfields and then practised at Skadden, Arps.  Rishi was most recently Group General Counsel and Company Secretary at Ted Baker plc and has held a number of senior roles in the retail and technology sectors including General Counsel and Company Secretary at Purplebricks Group plc and VP, Legal and Secretariat, at InterContinental Hotels Group plc.