Watch Party hosted by Lyas, in partnership with ASOS: The only London event of the season at London Fashion Week

London, 18th September 2026: La Watch Party, the community-led fashion week event that's brought thousands of fans together around the runway, will host its only London edition this season with a live screening of Chopova Lowena's Spring/Summer 2027 show. The event takes place on Saturday 19 September at Town Hall by Bottaccio, Bidborough St, London WC1H 9AU 

Known for drawing enthusiastic crowds and bringing new energy to major runway moments, La Watch Party is reshaping how a new generation experiences fashion week. Founded by fashion commentator, creator and Contributing Editor of ASOS Magazine Lyas, it has grown from a grassroots gathering into one of fashion’s most exciting community events. 

Lyas, founder of La Watch Party, said:

I've always believed fashion is more fun when it's shared. Some of my favourite memories are watching shows with other people and seeing everyone's reactions in real time. That's when fashion feels most alive. For me, the best shows create that kind of connection, and Chopova Lowena does that better than most. They've created a world that's completely their own and a community that has such a genuine connection with it. With the support of ASOS, we get to bring that energy to an even wider audience and create a space where more people can feel part of something special.

Lyas has chosen Chopova Lowena’s SS27 show as the subject for La Watch Party, in partnership with ASOS.

Founded by Emma Chopova and Laura Lowena, the London-based label has become one of the most distinctive voices in independent British fashion, celebrated for its originality, individuality and creative perspective. With a shared commitment to creativity, individuality and community, ASOS is supporting La Watch Party, hosted by ASOS Contributing Editor Lyas, to bring the creative vision of Chopova Lowena to wider audiences, extending the moment beyond the runway and bringing fashion fans closer to the action. Selected for its distinctive creative perspective and role in shaping the future of independent British fashion, Chopova Lowena is helping bring one of London's most anticipated fashion week moments to a wider audience.

Emma Chopova and Laura Lowena, founders of Chopova Lowena, said:

We're excited for our SS27 show to be experienced through La Watch Party. Fashion becomes even more powerful when people can experience it together, and we're always interested in finding new ways to connect people with what we do. Through La Watch Party and the support of ASOS, we're excited to introduce the world of Chopova Lowena to new audiences and celebrate the creativity, individuality and independent spirit that make London fashion so special.

The collaboration reflects a shared commitment to individuality, creativity and independent fashion, helping connect fashion fans with the designers, ideas and cultural moments shaping the future of fashion. 

Vanessa Spence, Executive Vice President Brand & Creative at ASOS, said:

At ASOS, we're passionate about helping more people connect with the creativity shaping the future of fashion. What we love about La Watch Party is its ability to open up fashion's biggest moments and bring new audiences closer to the designers, ideas and culture driving the industry forward. We're proud to support La Watch Party and help bring the creativity and energy of independent fashion to wider audiences.

Want to be in the room? Entry is free and subject to capacity.  

Event details: 

La Watch Party

Saturday 19 September 2026

8pm

Town Hall by Bottaccio, Bidborough St, London WC1H 9AU.