London, 11 March 2026: Last night, Topshop unveiled its Spring Summer 2026 campaign featuring Adwoa Aboah. The collection is defined by statement silhouettes, elevated craftsmanship and confident colour with pieces dropping over the course of the season, with first releases from 16 March.
To mark the launch, Topshop hosted an intimate event at Electric Cinema, Notting Hill where Adwoa Aboah sat down with Alva Claire. The duo explored the inspiration behind the campaign and collection and reflected on Topshop’s role within the fashion industry.
Adwoa has previously appeared in the brand’s campaigns and modelled on its runways. A British fashion authority and leading cultural voice, she is the perfect choice to front Topshop’s latest campaign.
Adwoa brings together the campaign with an effortlessly cool shoot, captured in London’s Clerkenwell by photographer Anya Holdstock and videographer Daniel Wheatley. Styled by Elle Brit, the striking shapes and confident colours of ‘Le Jardin’ sit harmoniously with Adwoa’s individuality and commanding presence.
Leading the season is the balloon trouser - sculptural, directional and designed to stand out - setting the tone for a collection rooted in strong shapes and bold expression. Vivid red and electric blue emerge as key shades, complemented by feminine lace and sheer detailing that are unmistakably Topshop. The collection is completed with statement accessories.
Adwoa Aboah said: As a London girl, Topshop has been a big part of my fashion journey. It’s exciting to partner with them on a collection that is bold in colour, shape and style. They’re stepping into this new season with purpose and confidence, with a desire to bring something different.
Moses Rashid, Global Marketing Director for Topshop said:This season is all about expressive shapes, rich colour and elevated design. Adwoa brings a unique confidence to the campaign, and her individuality lifts every shot, perfectly reflecting the creative spirit of Topshop.
The spring summer 2026 collection is available on www.Topshop.com.
About Topshop
Founded in 1964, Topshop is synonymous with London culture and design. Designed in London, Topshop relentlessly prioritises creativity and originality, setting the trends rather than following them. Its collections tell a story, combining timeless design with innovative craftsmanship to create pieces that feel meaningful and original—whether it’s a show-stopping dress or the perfect white tee. A cornerstone of Topshop’s heritage is “sharing the stage,” championing other creatives, whether its musicians, designers, illustrators, writers or photographers with a focus on showcasing up and coming talent. Through these values, Topshop supports creative talent, brings the best of fashion to everyone and in doing so, brings London's unique energy and style to the world.