London, 15 January 2026 — Topshop today announces the rollout of its dedicated European website, eu.topshop.com, launching in 23 EU countries, including France, Germany, Italy and Spain.
Built on Shopify, the new site brings Topshop’s digital world to European customers, creating a faster and more seamless way to experience and shop the brand. From curated edits to campaign storytelling, the standalone site offers a dedicated destination to bring the best of fashion to everyone.
On the site, customers can find the latest collections across Topshop’s hero categories, including its cult denim, elevated tailoring, dresses, evening wear, footwear and accessories. The new season drop showcases the brand’s design direction, blending heritage signatures with fresh silhouettes and trend-led pieces.
Michelle Wilson, Managing Director Topshop and Topman said: We're excited to bring Topshop directly to our European customers. Topshop is already available worldwide on ASOS.com, but this new site gives our community access to our full brand experience. Customers can get access to the latest collection, shop bestsellers, browse our curated edits or sign-up to our newsletter to stay up-to-date with fashion moments and product launches. We'll be adding new features to the site every month to make the experience even more engaging and convenient.
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Notes to editors
Eu.topshop.com is available in Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Finland, France, Germany, Greece, Hungary, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Portugal, Romania, Slovenia, Slovakia and Spain.
About Topshop
Founded in 1964, Topshop is synonymous with London culture and design. Designed in London, Topshop relentlessly prioritises creativity and originality, setting the trends rather than following them. Its collections tell a story, combining timeless design with innovative craftsmanship to create pieces that feel meaningful and original—whether it’s a show-stopping dress or the perfect white tee. A cornerstone of Topshop’s heritage is “sharing the stage,” championing other creatives, whether its musicians, designers, illustrators, writers or photographers with a focus on showcasing up and coming talent. Through these values, Topshop supports creative talent, brings the best of fashion to everyone and in doing so, brings London's unique energy and style to the world.