London, 29 May 2026: Topshop and ELLE came together last night to host an intimate summer styling event at Topshop’s London headquarters, welcoming members of the ELLE community alongside a curated group of creators for an evening celebrating style, conversation and cultural influence.
At the heart of the event was a live panel hosted by ELLE editors Tamison O’Connor and Julia Storm, who explored how trends move from culture into everyday wardrobes. The discussion spotlighted key summer directions including Soft Focus, Swim Shift, RSVP Tailoring and Long Shorts, offering guests an insider perspective on the season ahead.
Framed around real-life occasions - from festival dressing to summer BBQs and event-ready looks - the conversation highlighted how Topshop’s latest collections respond to the fast pace of modern style. The focus: translating directional trends into pieces that feel effortless, current and wearable.
The evening also marked a look at English Garden, Topshop’s new Spring Summer 2026 collection. Guests were invited to explore curated rails of new-in pieces, engage directly with the Topshop team, and take part in an open, community-led styling experience.
Blending ELLE’s editorial authority with the energy of digital creators, the event reflected the growing role of community in shaping and accelerating trends - and reinforced Topshop’s position at the intersection of fashion, culture and influence.
Moses Rashid, Global Marketing Director at Topshop said:For Topshop, this this goes beyond a moment, this is about reinforcing our position as a fashion authority. By partnering with ELLE, we combine editorial authority with design leadership to drive the conversations that define contemporary style.
The event forms part of an ongoing partnership between Topshop and ELLE, designed to bring together expert insight and real audience connection, ensuring Topshop remains aligned with how fashion is experienced today.
The English Garden collection is available now at Topshop.com and on ASOS.
About ENGLISH GARDEN:
Designed in London, the collection reflects the softness and ease of a British summer, balancing intricate lace and couture-inspired fabrications with clean lines and considered structure. Traditional craftsmanship is reimagined through a lighter, more contemporary lens, while colour draws from nature in bloom - from bold cobalt to sun-washed ochres and vivid botanical tones.
Capturing the spirit of an English summer, the collection reflects how people dress now - moving between festival moments, summer gatherings and occasion dressing with ease. Effortless yet elevated, it reinforces Topshop’s ability to interpret the season in a way that feels both current and culturally relevant.
About Topshop
Founded in 1964, Topshop is synonymous with London culture and design. Designed in London, Topshop relentlessly prioritises creativity and originality, setting the trends rather than following them. Its collections tell a story, combining timeless design with innovative craftsmanship to create pieces that feel meaningful and original-whether it’s a show-stopping dress or the perfect white tee. A cornerstone of Topshop’s heritage is “sharing the stage,” championing other creatives, whether its musicians, designers, illustrators, writers or photographers with a focus on showcasing up and coming talent. Through these values, Topshop supports creative talent, brings the best of fashion to everyone.