The wait is over. The ASOS Advent Calendar is here.

ASOS curates the ultimate beauty countdown for 2026

LONDON, 4 September 2026: ASOS today launches its 2026 Face + Body Advent Calendar, a limited-edition beauty countdown featuring 25 skincare, make-up, haircare and self-care products from the brands dominating make-up bags, bathroom shelves and social feeds right now. At £98, with a total product value of £360, the calendar includes 15 full-size products and continues to deliver standout beauty value at the accessible price point ASOS customers expect.

Designed to help customers discover new beauty icons and refresh everyday essentials, the 2026 line-up brings together a curated mix of premium names, accessible must-haves, and cult buys for every step of their routine, housed in a zebra-print box that nods to ASOS’s fashion offering and this season’s statement animal-print trend. Featured brands include Charlotte Tilbury, Gisou, Laneige, Benefit, e.l.f., Elemis and Sunday Riley.

As one of the leading retailers for K-Skin, Face + Body at ASOS is spotlighting the category with standout products from Medicube, Biodance, Anua and haruharu wonder, giving customers an easy way to discover some of the Korean skincare formulas driving demand right now, from glow-boosting serums and barrier-supporting skincare to high-performance masks.

Hero products

• Charlotte Tilbury Beauty Light Wand in Pillow Talk Original: a full-size glow icon from one of beauty’s biggest names.
• Medicube PDRN Pink Peptide Serum: full-size K-beauty skincare with serious social-feed pull.
• ICONIC London Soft & Smokey Eyeshadow Palette: soft-glam eyes, sorted.
• Gisou Honey Infused Lip Oil in Glazed Plum: a full-size cult honey-infused gloss in a wearable plum tint.

Bernadette Sullivan, Face + Body Director at ASOS, said: As a go-to beauty destination, Face + Body at ASOS combines trend awareness with sharp curation to help customers move from inspiration to a routine that feels right for them. Our customers don’t shop beauty in one lane – they mix premium products with accessible favourites across make-up, skincare, haircare and body care, and look to ASOS to help them discover what’s genuinely worth adding to their routine.

This year’s Advent Calendar does that editing for them, with 25 products we believe deserve a place in their make-up bag or bathroom shelf, offering strong value and plenty of full-size discoveries. The packaging is a real highlight this year, too: the zebra print feels fun, fashion-led and genuinely giftable, making it something customers will want to keep out on display.

The ASOS Face + Body Advent Calendar is available first to ASOS.WORLD members (Tier 2 +) from 4 September 2026, before launching globally at ASOS.com from 7 September 2026. Customers can sign up to ASOS.WORLD for early access.

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Notes to editors

Availability: ASOS.WORLD (Tier 2 +) early access from 4 September 2026; global launch at ASOS.com from 7 September 2026.
Number of products: 25, comprising 15 full-size and ten travel-size products.
RRP: £98 / €120, representing a 73% saving against the stated product value.
Total product value: £360 / €420
ASOS product code: 155146234

Full calendar contents:
NUXE Huile Prodigieuse Floral Pink Shimmer Dry Oil 10ml, Sol de Janeiro Body Badalada Vitamin Infused Body Lotion 30ml, The Ritual of Ayurveda Body Scrub 125g, Psychic Sisters Citrine Manifest Candle, Hair By Sam McKnight Cool Girl Volume Blow Dry Foam 150ml, ARKIVE The Future Youth Treatment Mask 60ml, Wella Professionals Oil Reflections Luminous Smoothening Hair Oil 30ml, Benefit Benetint Liquid Blusher, KIKO Milano 3D Hydra Lipglosss - Limited Edition - 43 Timeless Rose, e.l.f. Power Grip Matte Primer, Gisou Honey Infused Lip Oil - Glazed Plum, Charlotte Tilbury Beauty Light Wand - Pillow Talk Original, Real Techniques Miracle Complexion Sponge, Glow Hub Lip & Cheek Glow Balm – Jammy, ICONIC London Soft & Smokey Eyeshadow Palette, Morphe signature Lip Pencil - Sweet Tea, The INKEY List Hydrocolloid Pimple Patches x 22, Elemis Dynamic Resurfacing Facial Wash 30ml, LANEIGE Water Bank Blue Hyaluronic Cream Moisturiser 20ml, Patchology Serve Chilled Rose Eye Gel Patches, Anua Niacinamide 10 Txa 4 Serum 10ml, Sunday Riley CEO Glow Vitamin C and Turmeric Face Oil 10ml, BIODANCE Rejuvenating Caviar PDRN Real Deep Mask, MEDICUBE PDRN Pink Peptide Serum 30ml, haruharu wonder Black Rice Probiotics Barrier Essence 30ml