The home of emerging creatives, GUAP, is proud to announce the return of the GUAP GALA this November after a one-year hiatus, once again spotlighting the talent shaping the future of culture. The Gala will take place at the Natural History Museum, uniting the creative industries for a night of recognition, celebration and legacy.
GUAP confirms ASOS as the headline partner for this year’s ceremony.
As headline partner, ASOS will work closely with GUAP to champion the next generation of creative talent, celebrating innovation, diversity and cultural impact across the UK. The partnership will also introduce a brand-new category, “New Creative of the Year” powered by ASOS, created to spotlight and invest in rising stars. The winner will receive a grant from ASOS, providing tangible support to help elevate their next chapter as a creative.
The collaboration forms part of ASOS Supports, the brand’s cultural engagement platform dedicated to backing the people, communities and brands shaping the future of fashion and culture. Partnering with GUAP Gala strengthens this commitment by celebrating cultural innovators on one of the biggest stages in the UK creative calendar.
At ASOS, we believe fashion and culture should be a platform for identity, creativity and change. Through ASOS Supports we’re committed to backing the next generation of talent with funding, mentorship and opportunities to showcase their work. Partnering with GUAP Gala is an exciting extension of that mission, celebrating the creativity, diversity and innovation that continue to shape culture in the UK and beyond.
Vanessa Spence, Executive Vice President of Brand and Creative at ASOS
This is more than an awards show; it is a cultural moment. For 10 years plus, we have been dedicated to discovering, documenting and developing talent that the world needs to see. The GUAP GALA is our way of celebrating them on one of the biggest stages in the country.
Ibrahim Kamara and Jide Adetunji, Co-Founders of GUAP
2025 CATEGORIES
- Content Creator of the Year
- New Creative of the Year powered by ASOS
- DJ of the Year
- Fashion Brand of the Year
- Actor to Watch
- Music Artist to Watch
- Creative Platform/Business/Collective of the Year
- Best Podcast/Online Show
- Best Photographer
- Industry Professional of the Year
- Dancer of the Year
- Stylist of the Year / Model of the Year
- Director of the Year
- Visual Artist of the Year
- Writer of the Year
- Best in Glam
- Cultural Hero
- Legacy Award
Voting will open on guapgala.com this month, with winners decided through a combination of public vote and the GUAP Gala Excellence Panel of leading cultural figures.
About GUAP
Led by a diverse team of creators, full of self-taught, talented individuals, GUAP pushes to create content that inspires, entertains and has a long-lasting impact on popular culture. GUAP’s approach has carved a unique voice within youth culture, which has attracted brands such as Apple, Nike, Adidas and more. GUAP’s content and experiences are driven by authenticity, diversity and purpose. Telling the unseen stories that are authentic and true to the culture that the company represents. “GUAP is part of a new generation of media outlets. They represent the young voice of London and have an incredible network of uprising creatives in the city.” – Silke Wirth, Communications Manager at Nike https://guap.co/about/
About ASOS
Founded in 2000, ASOS has 18m active customers in over 200 markets. We bring fashion lovers around the world the best and most relevant fashion through our unique own brands, including ASOS DESIGN, ARRANGE, COLLUSION, Topshop, and Topman, styled with the most exciting products from local and global partner brands. With our expert in-house design team and agile and flexible commercial model, including ASOS Fulfilment Services, Partner Fulfils, and Test & React, we make the latest trends accessible to all and give customers the confidence to be whoever they want to be.