London, 24 March 2026: ASOS, the go-to fashion destination, has launched Australian fashion brand Bronze Snake, becoming the exclusive UK wholesale partner.
Launching with 31 options, the collection features cotton poplin mini smock dresses, casual jersey stripes and summer linen staples. Stand-out pieces such as the chocolate polka-dot scarf top and midi skirt set, plus asymmetric tailored linen co-ords, are perfect for hot summer nights.
Founded in Melbourne in 2006, Bronze Snake was born from a desire to create minimalistic, premium and thoughtfully crafted pieces. The brand now operates a network of successful physical stores across Australia, including locations in Melbourne, Adelaide and Sydney. With collections defined by clean lines, effortless silhouettes and quiet confidence, Bronze Snake has built a loyal following and strong visibility through a wide network of Australian influencers and content creators across Instagram and TikTok.
Known for minimal summer dressing, Australian brands continue to resonate with ASOS customers, with ASOS now offering eight brands from the region. Bronze Snake builds on this momentum, leaning into the laidback, effortless and design-led aesthetic we know customers love.
Shazmeen Malik, Brands Director at ASOS said: We’re excited to welcome Bronze Snake to ASOS as another Australian brand for customers to discover. The elevated, cool-girl style these brands embody really resonates with our customers, so we’re confident this will be another launch we’ll see great success with.
Bronze Snake is now available to shop at ASOS.com.
About ASOS
Founded in 2000, ASOS has 17 million active customers in over 200 markets. We bring fashion lovers around the world the best and most relevant fashion through our unique own brands, including ASOS DESIGN, ARRANGE, COLLUSION, Topshop, and Topman, styled with the most exciting products from local and global partner brands. With our expert in-house design team and agile and flexible commercial model, including ASOS Fulfilment Services, Partner Fulfils, and Test & React, we make the latest trends accessible to all and give customers the confidence to be whoever they want to be.