London, 26 August 2026: ASOS, the go-to fashion destination, has announced the launch of five premium non-clothing brands as it continues to expand its elevated brand proposition.
From Michael Kors’ globally recognised accessories, Dragon Diffusion’s handwoven leather bags and JW Pei’s contemporary vegan designs, these handbag brands give customers access to staple accessories that complete any outfit. Footwear brands Tony Bianco and Vagabond bring trend-led styles across heels, boots and loafers reflecting the way ASOS customers shop today: mixing premium, designer and more accessible brands to create individual, highly curated looks.
Expanding premium non-clothing forms part of ASOS’ strategy to offer a more differentiated brand mix, respond directly to customer demand and support more full-price, outfit-led shopping. By curating brands that complement its core fashion offer, ASOS is building an accessories and footwear proposition that helps customers style their moment from head to toe.
Bernadette Sullivan, Acting Partner Brands Director, at ASOS, said: Premium non-clothing is an exciting growth area for ASOS because it gives our customers more ways to complete their look with brands they already know, love and search for. We’re being really intentional about the brands we bring onto the platform, using customer demand and our understanding of how they style themselves today to curate an offer that feels distinctive, relevant and easy to shop.
About ASOS
Founded in 2000, ASOS has 17 million active customers in over 150 markets. We bring fashion lovers around the world the best and most relevant fashion through our unique own brands, including ASOS DESIGN, ARRANGE, COLLUSION, Topshop, and Topman, styled with the most exciting products from local and global partner brands. With our expert in‑house design team and agile and flexible commercial model, including ASOS Fulfilment Services, Partner Fulfils, and Test & React, we make the latest trends accessible to all and give customers the confidence to be whoever they want to be.