London, 12 February 2026: ASOS, the global online fashion destination, is bringing its much‑loved Face + Body category to life with an immersive pop‑up in the heart of Bloomsbury, inviting customers to discover the biggest viral products, cult favourites and exclusive bundles all under one roof.
Opening on 14 February, House of Face + Body builds on the category's huge momentum, with Face + Body delivering standout growth over the past year, including triple-digit gains in Korean Beauty. ASOS has recently expanded its line‑up with 30 new brands, from TikTok‑famous Gisou to fast‑growing Korean favourites like LANEIGE, as more customers look to ASOS for trend-led beauty and new product discovery.
Designed as a playful beauty playground, the pop‑up will showcase leading brands such as Charlotte Tilbury, Gisou, KIKO Milano, Kylie Cosmetics and Sol de Janeiro, alongside a series of bespoke, hands‑on activations including:
- LANEIGE "At-Home Facial" station offering expert-led skincare rituals
KIKO Milano lip bar, offering shade matching and lip looks
Marc Jacobs fragrance walk‑through, featuring scent testing across the full collection
Gisou’s viral honey-infused haircare and Kylie Cosmetics’ Cosmic 2.0 Eau de Parfum on show
An ASOS gift shop to browse and buy bestselling and new beauty finds
Bernadette Sullivan, Director of Face + Body at ASOS, said: House of Face + Body is designed for beauty lovers who want to get hands-on, to swatch, smell, test and discover. It's a celebration of the brands and products our customers are obsessed with, brought together in one immersive space.
Loyalty customers have already been invited to book their visit, and there will also be space walk-ins throughout the day. Anyone is welcome to come along, subject to capacity.
WHERE: Bloomsbury, London
WHEN: 14 February 2026
HOURS: 10am - 6pm
SOCIAL HANDLES: Instagram: @asos | TikTok: @asos
About ASOS
Founded in 2000, ASOS has 17 million active customers in over 200 markets. We bring fashion lovers around the world the best and most relevant fashion through our unique own brands, including ASOS DESIGN, ARRANGE, COLLUSION, Topshop, and Topman, styled with the most exciting products from local and global partner brands. With our expert in-house design team and agile and flexible commercial model, including ASOS Fulfilment Services, Partner Fulfils, and Test & React, we make the latest trends accessible to all and give customers the confidence to be whoever they want to be.